Strong Audience Reach With a daily circulation of 14,000 and a readership exceeding 21,000, The Alligator offers a significant platform to engage a targeted university demographic, providing opportunities for advertising, sponsored content, and digital marketing partnerships.

Digital Innovation The company’s adoption of advanced tech tools such as Google Analytics Enhanced eCommerce and Video.js indicates a focus on digital engagement, creating possibilities for tailored advertising solutions and data-driven marketing initiatives.

Independent Voice Since becoming financially and editorially independent in 1973, The Alligator maintains a strong, unbiased reputation, positioning it as a credible partner for brands aiming to connect authentically with the student community.

Community Engagement Recent initiatives like launching a campus crime tracker and partnering with local arts organizations demonstrate a commitment to community service, opening avenues for sponsorships and community-focused marketing campaigns.

Growth and Outreach Expansion efforts, including facilities in South Carolina and recognition in national rankings, suggest ongoing growth potential, presenting opportunities for wider regional advertising and strategic collaborations across university networks.