Growing Market Presence The Lighting Project operates as a regional manufacturer representative supporting a broad geographic area in the Pacific Northwest and neighboring states, presenting opportunities to expand partnerships and increase market penetration within these localized markets.

Product Education Focus With a strong emphasis on product education and customer experience, the company can leverage its expertise to upsell or cross-sell innovative lighting lines to clients seeking technical support and enhanced solutions.

Industry Alignment Aligning with established lighting and electrical manufacturers similar to their product offerings presents a strategic opportunity for the company to grow its portfolio by representing or reselling unique or trending lighting solutions.

Technology Integration Utilizing advanced web technologies, such as Google Analytics and MySQL, the company demonstrates a data-driven approach, which can be harnessed to identify high-demand products and target marketing efforts effectively.

Market Expansion Potential Given its small size and revenue under 1 million dollars, there is significant potential for sales growth by targeting larger industry players or expanding service offerings to include comprehensive lighting solutions and-value added support in the region.