The Link Group
Market ResearchNorth Carolina, United States51-200 Employees
The Link Group is a market research firm based in Durham, North Carolina, with more than three decades of experience guiding Fortune 500 leaders. It is identified as a U.S. Top 25 Insights & Analytics firm and is employee-owned, indicating a direct commitment to client projects. The firm emphasizes a collaborative approach to engagements and aims to produce actionable insights. The company serves sectors including healthcare, food and grocery, beauty, technology, retail, and finance. It blends qualitative, quantitative, and ethnographic methods to illuminate the human factors behind business decisions, aiming for practical and honest findings. Its service offering includes qualitative and quantitative research, ethnographic research, emotion measurement, strategic insights and consulting, and global research capabilities.