Healthcare Expertise The Link Group's primary focus on healthcare market research presents a significant opportunity to upsell or expand services within this sector by offering advanced ethnographical approaches like Onsite Insights and emotion analysis techniques such as LinkEQ, tailored to meet evolving healthcare industry needs.

Global Reach Operating across the globe for top-tier clients, The Link Group can be approached for international research collaborations or multinational projects, especially in regions where growth in healthcare and consumer markets is accelerating, offering scalable and localized research solutions.

Innovative Methodologies The company’s use of cutting-edge tools like ethnography and emotion measurement indicates openness to adopting new research technologies, providing prospects to introduce additional innovative data collection and analysis platforms or tools that complement their existing tech stack.

Mid-Sized Agility With a dedicated team of 51 to 200 employees, The Link Group offers a flexible, personalized service model, making it an attractive partner for mid-sized clients seeking tailored insights and faster turnaround times—an angle for tailored service proposals and strategic partnerships.

Growth Potential As one of the fastest-growing full-service market research firms ranked among the AMA GOLD Top 25, there is substantial opportunity to position new services or technological enhancements that leverage their upward trajectory and expanding client base within the healthcare and related industries.