Cross-Media Solutions The National Group offers cutting-edge cross-media marketing solutions, providing a unique opportunity to target customers through various channels, making it an attractive option for businesses looking to enhance their marketing strategies.
Sustainability Focus As an FSC® certified printing company, The National Group's commitment to sustainability aligns well with the growing market demand for eco-friendly and socially responsible printing services. This emphasis on sustainability can be leveraged as a selling point to attract environmentally-conscious clients.
Print Fulfillment Services With a comprehensive range of printing, finishing, and fulfillment services, The National Group can cater to the end-to-end needs of clients, making it a one-stop solution for businesses seeking convenience and efficiency in their print marketing campaigns.
Target Mid-Size Businesses Given the company's revenue bracket and employee size, The National Group is well-suited to target mid-sized businesses looking for personalized printing services. Tailoring pitches and solutions to this segment can lead to successful partnerships and increased sales opportunities.
Competitive Positioning Strategy Analyzing and benchmarking against similar companies like Cenveo, RR Donnelley, and LSC Communications can provide valuable insights to strategically position The National Group in the market. Understanding competitor strengths and weaknesses can aid in formulating compelling sales propositions and gaining a competitive edge.