Insights

Strong Local Presence The New Wheel has a dedicated customer base within the San Francisco Bay Area, presenting an opportunity to leverage regional loyalty for upselling accessories, maintenance plans, or expanded product lines tailored to local preferences.

Premium Product Focus With a commitment to quality electric bicycles, there is potential to expand into high-end accessories, customization options, or partner with premium brands to enhance the customer experience and increase average transaction sizes.

Customer Service Heritage The company's emphasis on exceptional, ongoing service creates opportunities for subscription-based maintenance packages, extended warranties, and after-sales services that can drive recurring revenue streams.

Technology Adoption Utilizing modern tech stacks and digital engagement tools, The New Wheel can implement targeted marketing campaigns, loyalty programs, or online education platforms to boost repeat sales and attract new customers online.

Market Growth Potential As the electric bicycle market expands, especially in environmentally conscious and urban areas, The New Wheel is well-placed to capitalize on increasing interest in sustainable transportation, developing strategic partnerships or entering new markets beyond San Francisco.

The New Wheel Tech Stack

The New Wheel uses 8 technology products and services including Microsoft Clarity, Tumblr, Cloudflare CDN, and more. Explore The New Wheel's tech stack below.

  • Microsoft Clarity
    Analytics
  • Tumblr
    Blogs
  • Cloudflare CDN
    Content Delivery Network
  • Backbone.js
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • ActiveCampaign
    Marketing Automation
  • X-XSS-Protection
    Security

Media & News

The New Wheel's Email Address Formats

The New Wheel uses at least 1 format(s):
The New Wheel Email FormatsExamplePercentage
First.Last@newwheel.netJohn.Doe@newwheel.net
70%
First@newwheel.netJohn@newwheel.net
13%
Last@newwheel.netDoe@newwheel.net
14%
FirstL@newwheel.netJohnD@newwheel.net
3%

Frequently Asked Questions

What is The New Wheel's phone number?

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You can contact The New Wheel's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The New Wheel's official website and social media links?

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The New Wheel's official website is newwheel.net and has social profiles on LinkedIn.

What is The New Wheel's SIC code NAICS code?

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The New Wheel's SIC code is 5941 - Sporting Goods Stores and Bicycle Shops NAICS code is 44-45 - Retail Trade.

How many employees does The New Wheel have currently?

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As of December 2025, The New Wheel has approximately 20 employees across 2 continents, including North AmericaAfrica. Key team members include Inventory Specialist: E. K.. Explore The New Wheel's employee directory with LeadIQ.

What industry does The New Wheel belong to?

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The New Wheel operates in the Retail industry.

What technology does The New Wheel use?

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The New Wheel's tech stack includes Microsoft ClarityTumblrCloudflare CDNBackbone.jsJSON-LDModernizrActiveCampaignX-XSS-Protection.

What is The New Wheel's email format?

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The New Wheel's email format typically follows the pattern of First.Last@newwheel.net. Find more The New Wheel email formats with LeadIQ.

When was The New Wheel founded?

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The New Wheel was founded in 2010.

The New Wheel

RetailCalifornia, United States11-50 Employees

The New Wheel is a local retailer of high-quality electric bicycles that are perfect for the San Francisco Bay Area. We pride ourselves on great service, beginning with your first test ride and continuing through the lifetime of your purchase.


The New Wheel was founded in 2010 by Brett Thurber after graduating from the History Department at UC Berkeley.

The mission of The New Wheel is to jump start the adoption of transportation alternatives in San Francisco and beyond by promoting elegant, practical, useful, and environmentally sustainable electric bicycles.

The New Wheel is built on these three pillars:

Quality ------ We only carry quality products because quality products are more useful, better for the environment, and safer.

Creativity ------ We are creating unique transportation solutions with each customer, so that our products will be used to their fullest. Creativity keeps our job interesting.

&

Great Service ------ Both The New Wheel and our customers benefit from long lasting relationships. Great service, from complimentary tune-ups to outstanding customer service, is the cornerstone of great relationships.
The New Wheel Electric Bikes

Section iconCompany Overview

Phone number
SIC Code
5941 - Sporting Goods Stores and Bicycle Shops
NAICS Code
44-45 - Retail Trade
Founded
2010
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    The New Wheel's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    The New Wheel's revenue is estimated to be in the range of $10M$25M

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