Established Market Presence As America's oldest promotional products distributor with a diverse catalog of over 750,000 items, The Novelty Advertising Company has a longstanding reputation and robust product offering, making it an attractive partner for businesses seeking reliable branding solutions.

Niche Specialization The company's expertise in apparel, drinkware, banners, and digital branding such as websites and e-commerce stores positions it well to serve clients looking for comprehensive promotional and rebranding services across various industries.

Growth Potential With revenue estimated between one and ten million dollars and a small talented team of up to ten employees, there is significant opportunity to scale operations and expand client base by leveraging its extensive product range and customization capabilities.

Technological Engagement Utilizing modern web and marketing tools including Backbone.js, Modernizr, and social media platforms like Facebook, the company is positioned to enhance its digital reach and streamline order customization, creating sales opportunities through online channels.

Competitive Positioning Competing alongside larger firms with thousands of employees and revenues up to a billion dollars, The Novelty Advertising Company can differentiate itself by emphasizing its personalized service, local presence in Ohio, and focus on startups or small to mid-sized businesses seeking tailored branding solutions.