Insights

Leading edge The Octalysis Group is a recognized leader in behavioral design and gamification with a rich track record and highROI outcomes, presenting a strong credibility basis for selling advanced engagement solutions to mid-market and enterprise clients.

European expansion Recent hiring of a Head of Engagement Strategy Europe indicates a signal of geographic growth and a focus on EU markets, suggesting sales opportunities with European brands seeking structured engagement programs and regional expertise.

Cited framework With the Octalysis Framework underpins their methodology and Yu-kai Chou’s prominence, there is a compelling value proposition for clients seeking proven, academically grounded behavioral design to boost adoption and ROI.

Strong demand signals A 13-year track record, 175+ clients, and broad industry recognition (media and awards) imply a momentum-rich pipeline and opportunities to upsell gamification, behavioral science, and design consulting services to existing clients.

Growth potential Revenue range and niche focus on gamification and behavioral design position The Octalysis Group as a specialized partner for larger corporates exploring scalable engagement platforms, training, and program maturation within enterprise ecosystems.

The Octalysis Group Tech Stack

The Octalysis Group uses 8 technology products and services including Twemoji, Font Awesome, Select2, and more. Explore The Octalysis Group's tech stack below.

  • Twemoji
    Font Scripts
  • Font Awesome
    Font Scripts
  • Select2
    Javascript Libraries
  • MailerLite
    Marketing Automation
  • PHP
    Programming Languages
  • reCAPTCHA
    Security
  • Understrap
    Web Platform Extensions
  • Google Plus
    Widgets

The Octalysis Group's Email Address Formats

The Octalysis Group uses at least 1 format(s):
The Octalysis Group Email FormatsExamplePercentage
First@octalysisgroup.comJohn@octalysisgroup.com
95%
First.Last@octalysisgroup.comJohn.Doe@octalysisgroup.com
5%

Frequently Asked Questions

What is The Octalysis Group's official website and social media links?

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The Octalysis Group's official website is octalysisgroup.com and has social profiles on LinkedIn.

How much revenue does The Octalysis Group generate?

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As of August 2026, The Octalysis Group's annual revenue is estimated to be $10M - $25M.

What is The Octalysis Group's SIC code NAICS code?

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The Octalysis Group's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 5414 - Specialized Design Services.

How many employees does The Octalysis Group have currently?

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As of August 2026, The Octalysis Group has approximately 17 employees across 4 continents, including North AmericaEuropeSouth America. Key team members include Head Of Finance: F. G.Head Of Engagement Strategy (eu): R. R. A. B.Founding Partner / Chief Creation Officer: Y. C.. Explore The Octalysis Group's employee directory with LeadIQ.

What industry does The Octalysis Group belong to?

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The Octalysis Group operates in the Design Services industry.

What technology does The Octalysis Group use?

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The Octalysis Group's tech stack includes TwemojiFont AwesomeSelect2MailerLitePHPreCAPTCHAUnderstrapGoogle Plus.

What is The Octalysis Group's email format?

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The Octalysis Group's email format typically follows the pattern of First@octalysisgroup.com. Find more The Octalysis Group email formats with LeadIQ.

When was The Octalysis Group founded?

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The Octalysis Group was founded in 2013.
The Octalysis Group logo

The Octalysis Group

Design ServicesCalifornia, United States11-50 Employees

The Octalysis Group is a Fremont-based design services firm that specializes in gamification and digital engagement consulting. Its work combines behavioral science with gamification to help clients boost engagement and motivation for both products and workforce initiatives, aiming to deliver sustainable engagement and higher engagement-related return on investment. The firm serves a global client base across sectors, including major corporations and institutions, and has collaborated with brands such as Google, Lego, Tesla, Huawei, Uber, Porsche, Volkswagen, Accenture, Salesforce, and Novartis. The company positions itself as a leading expert in the gamification and behavioral science design field, with a presence in Europe, the USA, and Asia, enabling it to work with clients ranging from startups to established enterprises. The Octalysis Group operates with a relatively small team and has been recognized in industry circles for its contributions to gamification and behavioral science design, including notable achievements and leadership within the field. A recent development includes the appointment of a new Head of Engagement Strategy Europe, reflecting ongoing expansion of its European engagement capabilities.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
5414 - Specialized Design Services
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    The Octalysis Group's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    The Octalysis Group's revenue is estimated to be in the range of $10M - $25M

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