Insights

Massive Reach The Onion operates in online audio and video media with a dominant daily readership and a large workforce, presenting a substantial advertising audience for multimedia campaigns and brand storytelling.

Monetization Potential Revenue range indicates a mid-to-large scale operation with capability to invest in premium ad formats, sponsorships, and branded content partnerships across national, international, and local coverage.

Tech Stack Fit Current stack includes major ad tech and content platforms (DoubleClick, 33Across, Amazon Advertising, Reddit Ads, Fastly) suggesting readiness for integrated digital marketing campaigns and data-driven targeting opportunities.

Industry Relevance As a leading news publisher with satirical branding, there is potential for sponsored content, exclusive media partnerships, and cross-platform campaigns aligned with current events and entertainment trends.

Strategic Partnerships Active participation in industry events (Globe Summit) and a sizable audience enable co-branded experiences, audience extensions, and bespoke sponsorship packages to drive brand visibility and engagement.

The Onion Tech Stack

The Onion uses 8 technology products and services including ID5, DoubleClick Campaign Manager, Criteo, and more. Explore The Onion's tech stack below.

  • ID5
    Advertising
  • DoubleClick Campaign Manager
    Advertising
  • Criteo
    Advertising
  • Google AdSense
    Advertising
  • iCIMS
    Applicant Tracking Systems
  • Fastly
    Content Delivery Network
  • Yoast SEO Premium
    Search Engines
  • Microsoft ASP.NET
    Web Frameworks

The Onion's Email Address Formats

The Onion uses at least 1 format(s):
The Onion Email FormatsExamplePercentage
FLast@theonion.comJDoe@theonion.com
98%
FirstLast@theonion.comJohnDoe@theonion.com
1%
LFirst@theonion.comDJohn@theonion.com
1%

Frequently Asked Questions

What is The Onion's phone number?

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You can contact The Onion's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Onion's official website and social media links?

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The Onion's official website is theonion.com and has social profiles on LinkedIn.

What is The Onion's SIC code NAICS code?

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The Onion's SIC code is 2721 - Periodicals: Publishing, or Publishing and Printing NAICS code is 5162.

How many employees does The Onion have currently?

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As of July 2026, The Onion has approximately 452 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: J. W.President: B. H.President: H. O.. Explore The Onion's employee directory with LeadIQ.

What industry does The Onion belong to?

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The Onion operates in the Online Audio and Video Media industry.

What technology does The Onion use?

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The Onion's tech stack includes ID5DoubleClick Campaign ManagerCriteoGoogle AdSenseiCIMSFastlyYoast SEO PremiumMicrosoft ASP.NET.

What is The Onion's email format?

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The Onion's email format typically follows the pattern of FLast@theonion.com. Find more The Onion email formats with LeadIQ.

When was The Onion founded?

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The Onion was founded in 1988.
The Onion logo

The Onion

Online Audio and Video MediaIllinois, United States201-500 Employees

The Onion operates in the online audio and video media space, providing coverage of national, international, and local news events. It is based in Chicago, Illinois, and traces its origins to a print newspaper dating back to 1756. The description notes a very large daily readership, indicating its reach.

In 2025, The Onion attended the Globe Summit, where a representative discussed the media landscape and satire. The company maintains a digital presence via theonion.com.

Section iconCompany Overview

Phone number
SIC Code
2721 - Periodicals: Publishing, or Publishing and Printing
NAICS Code
5162
Founded
1988
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    The Onion's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    The Onion's revenue is estimated to be in the range of $250M$500M

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