Expanding Product Range The recent launch of a handbag collection and successful collaboration with Parable Studio demonstrates The Paper Bunny's capability to diversify its product offerings and attract new customer segments, presenting opportunities to upsell complementary lifestyle and accessory products.

Growing Brand Presence Their strong presence in key Singapore retail locations like Ngee Ann City and active publicity around new launches suggest a receptive customer base and potential to expand into additional high-traffic retail environments or collaborate with other lifestyle brands to boost visibility.

Digital Engagement Utilizing BigCommerce and Mailchimp indicates a focus on sophisticated online sales and customer engagement strategies, paving the way for targeted digital marketing campaigns and personalized product recommendations to increase online conversion rates.

Customer Experience Focus Investments in unique retail fixtures such as custom centerpieces show an emphasis on creating memorable in-store experiences, offering opportunities to offer exclusive products or loyalty programs that enhance customer retention and lifetime value.

Market Positioning With a mid-sized revenue range and aspirations for growth, The Paper Bunny is positioned to pursue strategic partnerships or wholesale distributions with similar lifestyle brands and retail outlets, broadening its market reach and sales channels.