Strategic partnerships The Paper Bunny collaborates with design studios (example: Parable Studio) to create flagship experiences, suggesting potential sales opportunities through co-branded products, limited editions, and wholesale collaborations with complementary designers or studios.

Brand and lifestyle As a lifestyle brand focused on wellness, form and function, there is a sales opportunity to expand into curated bundles, subscription-like offerings, or curated retail experiences that align with customers seeking intentional, well-designed everyday items.

Digital storefronts With a tech stack centered on Shopify and AWS, there is room to optimize omnichannel strategies, upsell via personalized emails, and deploy targeted digital campaigns to drive online revenue from their existing 1M–10M revenue range.

Expansion signals Notable product launches like handbags and a high-demand entrance centerpiece indicate appetite for new SKUs and experiential retail; sales efforts can focus on expanding product categories, pop-ups, and regional retail partnerships during high-visibility events.

Growth-ready team Mid-sized team (51–200 employees) with an emphasis on collaboration and professional development presents opportunities to offer scalable B2B services such as onboarding-ready partner programs, reseller networks, and white-glove wholesale support.