Collaboration Opportunities ban.do has a history of successful collaborations with brands like Benefit Cosmetics, Starbucks, and Alfred Coffee. Leveraging these partnerships can open doors for joint promotional activities and cross-selling opportunities.

Wellness & Self-care Focus The launch of the Feel Better Collection and products with mental health focus demonstrate a consumer trend towards wellness and self-care. Positioning ban.do offerings as self-care essentials can tap into this growing market segment.

Subscription Box Innovation The introduction of the Mystery Goody Bag subscription offering presents a chance to leverage the rise in popularity of subscription boxes. Crafting targeted marketing campaigns around this offering can attract recurring revenue streams.

Partnership with Non-profits ban.do's partnership with Girls Incorporated showcases a commitment to social causes. Aligning sales strategies with similar non-profits or social initiatives can appeal to socially conscious consumers and create goodwill in the market.

Market Expansion through Licensing The successful launch of the exclusive Starbucks collection suggests the potential for market expansion through licensing deals. Pursuing partnerships with well-known brands for co-branded products can increase brand visibility and attract new customer segments.