Niche Market Focus The People's Group specializes in investing in BIPOC women-led cannabis and ancillary businesses, positioning itself as a key stakeholder in socially equitable and inclusive cannabis industry development, offering opportunities to partners aligned with diversity and social justice initiatives.

Emerging Industry Engagement With a focus on social and equitable inclusion within the regulated cannabis sector, there is potential to collaborate on funding, advisory, or support services that promote diversity-driven growth and help scale underrepresented entrepreneurs.

Tech-Savvy Operations Utilizing tools like Microsoft Clarity and Cloudflare indicates a modern, data-driven approach to digital engagement, suggesting opportunities to provide digital marketing, analytics, or cybersecurity solutions to enhance their online initiatives.

Growth Potential Although current revenue is modest, the company's focus on emerging markets and inclusion suggests significant growth opportunities, especially as the cannabis industry matures and more investors seek socially responsible portfolios.

Alignment with Major Players Operating in a landscape alongside large insurance firms with substantial revenues highlights the opportunity to establish strategic partnerships or services that align with their expansion into cannabis-focused financial or insurance products catering to the evolving industry landscape.