Insights

Expanding Physical Presence The company is actively opening new stores including a recent location in Swindon and plans for growth in international markets like the United States and Haiti. This expansion indicates opportunities to introduce complementary products or services tailored to new markets and to offer targeted promotional campaigns to attract store visitors.

Digital Innovation Adoption With the launch of the Store+ app and a new store+ experience, The Perfume Shop is embracing integrated physical and digital retail solutions. This creates potential for upselling through personalized digital offers, loyalty programs, and mobile engagement aimed at tech-savvy fragrance consumers.

Sustainability Initiatives The company's focus on eco-friendly packaging, bottle recycling, and refill stations presents opportunities to promote environmentally conscious products and collaborate with sustainability-focused brands, appealing to eco-aware consumers who prioritize ethical purchase decisions.

Luxury and Exclusive Brands Offering a wide range of designer, celebrity, and classic perfumes positions The Perfume Shop to leverage exclusive or niche fragrance collaborations, premium product bundles, and limited-edition releases to drive higher basket values and attract fragrance enthusiasts.

Strong Market Position Being part of the AS Watson Group with a substantial revenue base and international presence provides potential for cross-promotions, bundled offerings, and loyalty programs across multiple markets, expanding sales channels and increasing customer lifetime value through integrated marketing strategies.

The Perfume Shop Tech Stack

The Perfume Shop uses 8 technology products and services including Canva, jsDelivr, cdnjs, and more. Explore The Perfume Shop's tech stack below.

  • Canva
    Audio, Video, Graphics
  • jsDelivr
    Content Delivery Network
  • cdnjs
    Content Delivery Network
  • Microsoft Intune
    Enterprise Mobility Management
  • Indeed
    Human Resource Management System
  • jQuery Migrate
    Javascript Libraries
  • Hero
    Live Streaming Platforms
  • Cisco
    Network Hardware

The Perfume Shop's Email Address Formats

The Perfume Shop uses at least 1 format(s):
The Perfume Shop Email FormatsExamplePercentage
FLast@theperfumeshop.comJDoe@theperfumeshop.com
61%
First.Last@theperfumeshop.comJohn.Doe@theperfumeshop.com
35%
FirstLast@theperfumeshop.comJohnDoe@theperfumeshop.com
3%
Last@theperfumeshop.comDoe@theperfumeshop.com
1%

Frequently Asked Questions

Where is The Perfume Shop's headquarters located?

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The Perfume Shop's main headquarters is located at High Wycombe, England hp12 3su United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is The Perfume Shop's phone number?

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You can contact The Perfume Shop's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Perfume Shop's official website and social media links?

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The Perfume Shop's official website is theperfumeshop.com and has social profiles on LinkedIn.

What is The Perfume Shop's SIC code NAICS code?

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The Perfume Shop's SIC code is 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does The Perfume Shop have currently?

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As of March 2026, The Perfume Shop has approximately 1.6K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: A. P.President: C. P.Head Of Business Systems Transformation: H. D.. Explore The Perfume Shop's employee directory with LeadIQ.

What industry does The Perfume Shop belong to?

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The Perfume Shop operates in the Retail industry.

What technology does The Perfume Shop use?

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The Perfume Shop's tech stack includes CanvajsDelivrcdnjsMicrosoft IntuneIndeedjQuery MigrateHeroCisco.

What is The Perfume Shop's email format?

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The Perfume Shop's email format typically follows the pattern of FLast@theperfumeshop.com. Find more The Perfume Shop email formats with LeadIQ.

When was The Perfume Shop founded?

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The Perfume Shop was founded in 1992.

The Perfume Shop

RetailEngland, United Kingdom1001-5000 Employees

The Perfume Shop has been a leader in perfume retail sales since 1992. Starting with three stores in Birmingham Bullring, Belfast, and Milton Keynes, we have expanded to over 200 locations across the UK and Ireland, offering a wide range of designer brands, classic and celebrity perfumes, aftershaves, and body products at competitive prices with outstanding service!  There are c.200 people based in our Head Office in High Wycombe, with c.70 working in our Distribution Centre based in Dunstable.
 
Driven by our mission to share our genuine passion for perfume and people, we strive to offer the most knowledgeable perfume expertise on the high street. With our highly trained teams, we make sure that every customer receives incredible service, all to make The Perfume Shop the nations favourite Offline plus Online perfume retailer.

At The Perfume Shop, we are committed to our employees, our Perfume People. We prioritise fair pay and a supportive work environment, and proud to be recognised by the real Living Wage Foundation in the UK and have been awarded ‘Top Employer’ status in the UK by the Top Employers Institute. We invest in our team through apprenticeships and learning programs, cultivating expertise in perfume knowledge and customer service excellence.  

We are actively engaged in social responsibility initiatives, supporting charitable causes such as Alzheimer’s Research UK, Look Good Feel Better, Operation Smile, and the Marie Keating Foundation. We prioritize environmental sustainability, with initiatives like our bottle recycling service, multibrand refill station, and eco-friendly packaging for online deliveries.

As a part of the AS Watson Group, the world’s largest international health and beauty retailer, with over 17,000 stores operating in 31 markets and employing over 130,000 people globally. In the fiscal year 2024, AS Watson Group reported revenue of over US$24 billion. The Perfume Shop benefits from being part of a successful global network.

Section iconCompany Overview

Headquarters
High Wycombe, England hp12 3su United Kingdom
Phone number
SIC Code
5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1992
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    The Perfume Shop's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    The Perfume Shop's revenue is estimated to be in the range of $500M$1B

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