Expansion opportunities With over 200 locations across the UK and Ireland and ongoing store openings such as Slough and Swindon, there are opportunities to partner on exclusive fragrance lines, cross-promotions with nearby retailers, and in-store events to drive foot traffic and bundle sales.

Seasonal hiring leverage The planned addition of around 800 temporary Christmas sales assistants indicates peak-season demand. This presents a chance to offer limited-time promotions, gift-ready packaging, and loyalty-driven incentives to capture holiday spend.

Digital and O+O potential AS Watson’s scale and tech-enabled O+O approach highlight value in enhancing omni-channel experiences. The Perfume Shop can expand online-to-offline services like connected scent discovery, virtual consultations, and seamless curbside pickup to boost online conversion.

Accessibility and loyalty Joining Hidden Disabilities Sunflower shows a commitment to accessible shopping. This can be paired with inclusive marketing campaigns, fragrance gifting for accessibility-friendly bundles, and loyalty perks that reward inclusive customer experiences.

Sustainability and social impact Active sustainability efforts such as bottle recycling and eco-friendly packaging align with growing consumer demand for responsible shopping. There is potential to develop refill programs, eco-conscious gift sets, and co-branded charity campaigns to drive engagement and higher basket value.