Expansion Opportunities The Real Greek has recently opened new locations and launched retail products in major UK outlets like Tesco and Liverpool ONE. This signals a strong potential for expanding partnerships with other retail chains and shopping centers to introduce their food products or open new restaurant branches.

Targeted Audience Engagement With a focus on the healthy Eastern Mediterranean diet and a passionate approach to food and experience, The Real Greek can target health-conscious consumers, food enthusiasts, and those interested in cultural dining experiences. Partnering with fitness centers, food blogs, or cultural events could drive engagement and sales.

Product Tie-Ins The introduction of the 'Big Fat Greek Platter' in association with a movie release showcases The Real Greek's ability to create themed products that resonate with pop culture. Collaborating with upcoming movies, cultural events, or influencers to create special menu items could attract new customers and generate buzz.

Market Niche Positioning The Real Greek stands out in the market by offering an experience-focused dining experience inspired by ancient Greek culture and flavors. Leveraging this unique selling point, the company can target niche markets such as historical tourism sites, cultural festivals, or food tours to attract customers seeking authentic and memorable dining experiences.

Online Retail Expansion Utilizing their tech stack and successful entry into retail with Tesco, The Real Greek can explore opportunities to expand their online retail presence. Developing an e-commerce platform to sell Greek food products, meal kits, or branded merchandise can tap into the growing trend of online food shopping and reach a wider audience beyond physical locations.