Growing Retail Presence The Real Greek's recent launch of retail product ranges in Tesco indicates an opportunity to expand partnerships with major supermarket chains and explore co-branding or private label ventures to increase product distribution.

Geographic Expansion With new restaurant openings in locations like Meadowhall Shopping Centre, Liverpool ONE, and Newcastle, there is scope to identify additional high-footfall sites for expansion, facilitating local brand dominance and capturing new customer segments.

Menu Innovation & Promotions Introduction of themed platters such as the Big Fat Greek Platter demonstrates openness to menu innovations. Leveraging compelling cultural storytelling and promotional campaigns can attract more customers seeking authentic Mediterranean dining experiences.

Digital Engagement With a tech stack that includes Google Analytics and SEO tools, there's an opportunity to refine digital marketing efforts, optimize online ordering, and target specific customer groups through personalized campaigns and loyalty programs.

Market Trend Alignment The focus on healthy, authentic cuisine aligns with rising consumer demand for Mediterranean diets. Developing health-conscious menu options and marketing these benefits could further differentiate The Real Greek and attract health-aware diners.