Core JanSan Rhiel specializes in janitorial supplies and industrial chemicals, with pool and spa care offerings. A sales opportunity exists to upsell a broader line of cleaning chemicals, sanitizers, safety gear, dispensers, and floor care equipment to current customers, while cross-selling pool and spa maintenance products to facilities that already purchase janitorial supplies.

Pool Care Growth The existing pool and hot tub focus can be expanded with bundled maintenance kits, seasonal supply packages, replacement parts, and accessories. Consider growing online ordering and local delivery to reach additional pool stores, service companies, and homeowners, especially ahead of peak seasons.

Marketing Optimization The technology stack shows active digital marketing and analytics use (AdRoll, WordPress, GTM, analytics), providing a base to optimize lead generation and online ordering. Opportunities include expanding the product catalog for e-commerce, improving SEO, deploying targeted campaigns, and implementing a simple CRM or procurement portal for repeat B2B buyers.

Regional Expansion With a main location and a retail presence in nearby Boardman, Rhiel can target Northeast Ohio contractors, facilities managers, schools, and hospitality customers. Focus on local partnerships, expanded delivery, and loyalty or volume pricing to win repeat business and broaden distribution reach.

Ops and Partnerships Lean staffing combined with data-driven tools points to efficiency gains in procurement and inventory management. Proposals include affordable inventory visibility, supplier onboarding, tiered pricing, and a lightweight wholesale e-commerce or ERP integration to support scalable growth in a growing wholesale market.