Acquisition Opportunity The Right Choice Insurance Agency was acquired by Hub International, indicating a potential renewal or integration opportunity for cross-sell with Hub’s broader product suite and existing carrier relationships.

Mid-market Focus With revenue in the 1M-10M range and a mid-sized employee base, there is potential to expand commercial lines, risk assessment services, and bundled offerings to small and growing Michigan businesses.

Digital Presence Active use of multiple CMS platforms and a varied tech stack suggests flexibility and openness to modernized digital engagement, enabling targeted online quotes, self-service, and improved lead capture.

Growth Footprint Positioned as one of Michigan’s largest and fastest-growing independent agencies prior to the acquisition, presenting a narrative for continuity in growth initiatives and leverage of regional brand strength.

Competitive Benchmark The acquisition history vs peers in the insurance space highlights a market where large aggregators and consolidators are active; a sales approach can emphasize scalable coverage options, carrier diversity, and risk management services to compete effectively.