Premium sourcing Target decorative and hospitality buyers who value high-quality, globally sourced rugs and leverage The Rug Merchant’s 40+ years of supplier relationships to position itself as a cost-effective, reliable regional partner for high-end installations.

Local showroom Capitalize on the Evansville showroom as a discovery and conversion channel for homeowners, interior designers, and contractors in the tri-state area, offering in-person consultations and fabricating bespoke rug solutions.

SMB friendly Engage small-to-mid sized businesses and local retailers seeking scalable rug supply, emphasizing competitive pricing, quick reorder cycles, and reliable fulfillment given the company’s modest revenue footprint and established vendor network.

Digital presence Leverage WordPress and existing tech stack to build targeted content for interior design professionals and property managers, promoting case studies, care guides, and showroom events to drive qualified leads.

Cross-sell potential Identify opportunities to bundle rugs with related home décor services or accessories offered by partner manufacturers, increasing average order value while reinforcing The Rug Merchant as a one-stop rug solution.