Conference Sponsorship Leverage SMA's global cross-industry focus and its flagship Sales Force Productivity Conference to reach decision-makers in sales operations, enablement, and leadership across sectors. Sponsorships, speaking slots, workshop partnerships, and exhibitor packages can boost brand visibility, generate qualified leads, and position your solutions as must-haves for improving sales effectiveness. Pair event participation with post-event research briefs or access to SMA member networks to accelerate follow-up and conversions.

Research Partnerships Propose co-branded research on coaching effectiveness and sales performance to align with SMA's emphasis on research and thought leadership. Joint studies can deliver benchmarks, ROI insights, and best-practice guidance for practitioners, while granting your firm ongoing access to an engaged audience. Offer data collection tools, executive summaries, and customized benchmarks for SMA members to create recurring collaboration opportunities.

Sales Enablement Training Offer sales enablement training solutions tailored to SMA members who support and coach sales teams. Develop modular programs, micro-credentials, and coaching frameworks that can be delivered as sponsor-led courses or exclusive member benefits, potentially integrated with SMA events. This creates a scalable revenue stream while expanding practitioners' capabilities in coaching, process optimization, and measurement.

Marketing Analytics Provide marketing technology and analytics services to improve SMA's member engagement and event ROI. With their current tech stack including analytics and email platforms, you can offer a marketing automation audit, enhanced event tracking, and CRM integration to deliver actionable dashboards for sponsors and members, strengthening the value proposition of partnerships and memberships.

Strategic Partnerships Explore strategic partnerships with related sales effectiveness organizations to broaden reach and diversify revenue. Co-host webinars, publish joint research, or bundle sponsorships across conferences and digital programs to attract a wider practitioner base and create cross-promotional opportunities for sponsors and service providers.