Donor CRM Growth The Sentencing Project already uses Salsa CRM and WordPress, indicating opportunities to optimize donor journeys, automate segmentation, and integrate fundraising workflows across the site and social channels to increase donor acquisition and retention.

Campaign Analytics With campaigns like Second Look Network and other awareness initiatives, there is potential to implement campaign dashboards, multichannel attribution, and A/B testing to measure impact, improve messaging, and deepen engagement with supporters and partners.

Research Ops Enablement As a policy research leader, the organization could benefit from enhanced project management, collaboration and grant management tools, and streamlined publishing workflows that connect researchers, partners, and stakeholders on WordPress hosted content.

Web Experience WordPress powered site, along with PWA readiness and security tooling, suggests opportunities to improve performance, accessibility and offline access for reports, as well as SEO and analytics integration to boost reach.

Security Compliance With existing security and privacy tools such as GlobalSign and cookie management, there is room for security audits, privacy policy governance, data retention policies, and vendor risk management to protect donor trust and program data.