Brand Affiliation The Set operates as a curated affiliation of independent luxury hotels, offering a scalable portfolio model. This presents a sales opportunity to propose centralized brand support services, joint marketing programs, and rate parity solutions to maintain consistency across a diverse property group.

Global Sales Expansion Recent appointment of a VP of Global Sales indicates a push to grow international reach. Target high-end hotel partners in key markets and propose enterprise-level distribution partnerships, global loyalty alignment, and optimized channel strategy.

Brand Collaboration Non-competing portfolio philosophy creates openings for partnerships around shared guest experiences. Propose collaborative marketing campaigns, co-branded content, and DAM deployment to scale consistent branding while preserving individual property independence.

Wellness and Tech New Therabody partnership and wellness focus suggest opportunities to integrate wellness tech, digital experiences, and guest personalization. Offer tech-enabled guest journey solutions, wellness amenities programs, and data-driven guest insights.

Portfolio Growth Active expansion with properties like Deos Mykonos and The Siam signals ongoing growth. Pursue enterprise partnerships for property management, hospitality tech, and premium services (F&B, spa, event platforms) to support onboarding and scale across new hotels.