Insights

Luxury Market Focus The Set specializes in high-end independent hotels located in iconic destinations, catering to discerning travelers. This presents opportunities to offer premium services, luxury amenities, and exclusive experiences tailored to their upscale clientele.

Expanding Portfolio Recent additions like Deos Mykonos and The Siam demonstrate active growth in sought-after locations. Engaging with their new properties can open avenues for offering sophisticated marketing, wellness partnerships, or bespoke guest engagement solutions.

Technology Adoption The company employs advanced digital tools such as Cloudbeds, PWA, and reCAPTCHA, indicating a focus on innovative guest experiences. Opportunities exist to provide complementary technology integrations, loyalty programs, or data analytics services.

Partnership Initiatives Collaborations with wellness brands like Therabody and U Beauty highlight a focus on luxury wellness offerings. This creates potential for sales of premium wellness products, spa technology, or bespoke health and relaxation packages to enhance guest stays.

Market Positioning With a curated portfolio emphasizing quality and exclusivity, The Set appeals to premium segments. Tailored marketing, exclusive membership programs, or bespoke event services could effectively resonate with their target customer base.

The Set Tech Stack

The Set uses 8 technology products and services including Facebook Pixel, Cloudbeds, Amazon CloudFront, and more. Explore The Set's tech stack below.

Facebook Pixel

Analytics

Cloudbeds

Appointment Scheduling

Amazon CloudFront

Content Delivery Network

MySQL

Database

core-js

Javascript Libraries

Underscore.js

Javascript Libraries

PWA

Miscellaneous

reCAPTCHA

Security

The Set Email Formats	Example	Percentage
First.Last@thesethotels.com	John.Doe@thesethotels.com	100%
First.Last@thesetcollection.com	John.Doe@thesetcollection.com	100%

The Set Email Formats

Example

Percentage

First.Last@thesethotels.com

John.Doe@thesethotels.com

100%

First.Last@thesetcollection.com

John.Doe@thesetcollection.com

100%

Frequently Asked Questions

Where is The Set's headquarters located?

The Set's main headquarters is located at United Kingdom. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is The Set's official website and social media links?

The Set's official website is thesetcollection.com and has social profiles on LinkedIn.

What is The Set's NAICS code?

The Set's NAICS code is 7211 - Traveler Accommodation.

How many employees does The Set have currently?

As of April 2026, The Set has approximately 49 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: R. S.Vice President Of Development: G. C.Head Of Distribution And Loyalty: T. V. G.. Explore The Set's employee directory with LeadIQ.

What industry does The Set belong to?

The Set operates in the Hospitality industry.

What technology does The Set use?

The Set's tech stack includes Facebook PixelCloudbedsAmazon CloudFrontMySQLcore-jsUnderscore.jsPWAreCAPTCHA.

What is The Set's email format?

The Set's email format typically follows the pattern of First.Last@thesethotels.com. Find more The Set email formats with LeadIQ.

When was The Set founded?

The Set was founded in 2011.

The Set

Q: What is The Set's official website and social media links?

The Set's official website is thesetcollection.com. The Set has social profiles on LinkedIn.

Q: How many employees does The Set have currently?

The Set has approximately 49 employees.

Q: What technology does The Set use?

The Set's tech stack includes reCAPTCHA, Font Awesome, Open Graph, jQuery, JSON-LD.

Q: What is The Set's NAICS code?

The Set's NAICS code is 7211 (Traveler Accommodation).

HospitalityUnited Kingdom11-50 Employees

The Set is a modern brand affiliation company that brings together the world's most extraordinary independent hotels. Iconic addresses in capital cities and remote retreats. Historic sites and mountainsides. Local landmarks, luxury lodges and modern grand hotels. Michelin stars, storied bars and escapist spas. Beautifully composed destinations for art, architecture and culture. 

Every hotel of The Set is distinct in style and setting, brought together by a shared promise of perfection. The exceptional, without exception.

Our carefully curated portfolio follows a non-competing philosophy, ensuring each property stands as a leader in its destination. This approach fosters collaboration among our partners, elevates guest experiences, and upholds our dedication to unparalleled quality and excellence for the most discerning travellers.

Insights

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The Set Tech Stack

Media & News

The Set Collection launched Discovery Dollars campaign on Sep 30th '24.

The Set Collection launched Deos Mykonos on Mar 19th '24.

The Set Collection promotes Eliot Sandiford to Vice President of PR and Partnerships.

The Set Collection partners with Therabody, Inc..

The Set Collection hires Siam.

The Set Collection partnered with U Beauty on Nov 20th '23.

The Set Collection launches The Siam.

The Set's Email Address Formats