Executive hire The Set recently appointed Justin Purves as Vice President of Global Sales, signaling a strengthened leadership focus on sales expansion and strategic partnerships. Target hospitality networks and luxury travel agencies that value a proven sales leadership presence.

Portfolio growth New property additions such as Deos Mykonos and ongoing expansion through partnerships (e.g., Therabody) indicate an active growth trajectory. Explore co-branding, exclusive experiences, and wellness partnerships with high-end hoteliers, spas, and lifestyle brands.

Loyalty collaboration Discovery Dollars campaign with Global Hotel Alliance demonstrates a bevy of opportunities in loyalty program integrations and cross-property promotions. Pitch joint marketing, D$-driven stays, and data-driven guest targeting with allied hotel groups.

Wellness integration Strategic wellness partnerships (Therabody, U Beauty) show The Set’s emphasis on spa and well-being experiences across flagship properties. Propose premium spa itineraries, wellness tech integrations, and exclusive treatment packages for affluent travelers.

Premium market positioning The Set’s curated, non-competing portfolio of iconic luxury hotels presents a boutique distribution channel ideal for premium suppliers, luxury brands, and art/culture-focused experiences. Offer high-end product collaborations, exclusive events, and selective asset placements targeting discerning guests.