Market Focus Wholesale distributor serving Northern Indiana and Southern Michigan with floor covering materials, installation tools, and technical knowledge, presenting cross-sell opportunities to retail operations, commercial contract houses, and mobile modular RV markets.

Diversified Sourcing Product portfolio includes both domestic and international manufacturers, enabling multiple supplier options for customers and potential for battlefield pricing, exclusive lines, and improved lead times.

Tech Enablement Presence on WordPress, Shopify, Google Cloud, and Microsoft 365 suggests strong e-commerce and cloud capabilities that can be leveraged to expand online ordering, digital catalogs, and customer self-service.

Revenue Scale Mid-market revenue tier with estimated annual sales between 25 and 50 million; sales teams can target growth through expansion into adjacent product categories and deeper penetration with existing accounts.

Cross-Sell Potential Current offering includes tools, sundries, and installation expertise; additional value can be unlocked by bundling full floor covering solutions with installation services, maintenance supplies, and training for contractors and fleets.