Regional Influence The State newspaper maintains a strong local presence in the Columbia, South Carolina area, serving multiple counties and engaging with community events, which presents opportunities to offer targeted advertising solutions and local sponsorship campaigns.

Digital Engagement With a digital platform www.TheState.com and technology partnerships including Optimizely and The Trade Desk, the company demonstrates active digital engagement, providing potential for digital advertising, programmatic ad placements, and audience targeting services.

Market Reach The company’s capability to provide Total Market Coverage products enables advertisers to penetrate the full local market effectively, opening doors for comprehensive marketing packages including print, digital, and specialty magazine advertisements.

Recent Growth Expansion into new locations and recent investigations into community issues indicate the company's ongoing organizational growth and community involvement, which could be leveraged to tailor customized campaigns aligned with local interests and issues.

Financial Stability With revenue estimated between $50 million and $100 million and an employee base of up to 500, The State offers a financially viable partner for large-scale advertising campaigns and long-term media partnerships in the regional market.