Insights

Advertising reach The State Newspaper serves the Columbia, South Carolina region and surrounding counties, offering total market coverage products and specialty magazines to connect advertisers with readers, presenting multi-channel opportunities for local brands.

Digital stack Tech stack includes Optimizely, The Trade Desk, Snowplow, AWS, WordPress, Criteo and Osano, indicating opportunities for digital advertising campaigns, programmatic buying, analytics, and site optimization.

Sports audience Ownership of GoGamecocks.com and sports-focused sections suggests targeted ad packages and sponsorships aligned with college athletics and related demographics.

Growth potential Recent expansion news and a revenue range of 50–100 million imply capacity for scaled advertising programs, branded content, and event-driven sponsorships to leverage regional market expansion.

Leadership and reach A mid-sized regional publisher with diversified products (newspaper, online portal, magazines, and special sections) offers bundled solutions for advertisers seeking cross-platform campaigns and integrated marketing suites.

Similar companies to The State Newspaper

The State Newspaper Tech Stack

The State Newspaper uses 8 technology products and services including Optimizely, Criteo, The Trade Desk, and more. Explore The State Newspaper's tech stack below.

Media & News

The State Newspaper's Email Address Formats

The State Newspaper uses at least 4 email formats:
The State Newspaper Email FormatsExamplePercentage
FLast@thestate.comJDoe@thestate.com
80%
First.Last@thestate.comJohn.Doe@thestate.com
13%
Last@thestate.comDoe@thestate.com
3%
FiLast@thestate.comJoDoe@thestate.com
4%

Frequently Asked Questions

What is The State Newspaper's phone number?

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You can contact The State Newspaper's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The State Newspaper's official website and social media links?

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The State Newspaper's official website is thestate.com and has social profiles on LinkedIn.

How much revenue does The State Newspaper generate?

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As of August 2026, The State Newspaper's annual revenue is estimated to be $50M - $100M.

What is The State Newspaper's SIC code and NAICS code?

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The State Newspaper's SIC code is 2711 - Newspapers: Publishing, or Publishing and Printing and NAICS code is 51111 - Newspaper Publishers.

How many employees does The State Newspaper have currently?

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As of August 2026, The State Newspaper has approximately 266 employees across 4 continents, including North America, Asia and Europe. Key team members include Chief Information Officer Information Technology Directors: W. M., President: G. B. and Founder: V. M. Explore The State Newspaper's employee directory with LeadIQ.

What industry does The State Newspaper belong to?

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The State Newspaper operates in the Newspaper Publishing industry.

What technology does The State Newspaper use?

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The State Newspaper's tech stack includes Optimizely, Criteo, The Trade Desk, Snowplow, Amazon Web Services, WordPress, Osano and Agentforce.

What is The State Newspaper's email format?

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The State Newspaper's email format typically follows the pattern of FLast@thestate.com. Find more The State Newspaper email formats with LeadIQ.

When was The State Newspaper founded?

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The State Newspaper was founded in 1891.
The State Newspaper logo

The State Newspaper

Newspaper PublishingSouth Carolina, United States201-500 Employees

The State newspaper is a mid-sized regional publisher serving the Columbia metropolitan area in central South Carolina. Through its print edition and TheState.com, it provides local and regional news coverage for residents across Richland and Lexington counties and the Midlands. In addition to daily reporting, the company operates GoGamecocks.com, a site focused on University of South Carolina sports, and it publishes specialty magazines such as Go Gamecocks The Magazine and Carolina Bride. 

The State offers advertising products designed to connect brands with readers, including Total Market Coverage that aims to reach audiences across the market in a single week. Based in Columbia, South Carolina, The State Media Company positions itself as a regional information provider within the newspaper publishing industry, serving both readers and advertisers in the Midlands.

Section iconCompany Overview

Phone number
SIC Code
2711 - Newspapers: Publishing, or Publishing and Printing
NAICS Code
51111 - Newspaper Publishers
Founded
1891
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    The State Newspaper's revenue is estimated to be in the range of $50M - $100M

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