Expanding Product Line The Step2 Company actively introduces new products such as Vero Pool and Harmony Toy Storage Box, indicating a strategy of continuous innovation. This presents opportunities for sales teams to promote complementary outdoor and organizational products to existing retail and distributor clients.

Market Penetration With a broad distribution network spanning the US, Canada, and over 70 countries, Step2 demonstrates a strong international presence. Sales efforts could focus on expanding into emerging markets or increasing penetration in regions with high demand for children's and outdoor products.

Demand Surge Response A significant headcount increase of 200 employees in 2020 highlights a surge in demand, suggesting ongoing growth and capacity to handle large-scale orders. This indicates sales opportunities through ramped-up production capacity for bulk orders and new large retail partnerships.

Innovation & Design Step2’s focus on innovative, thoughtfully designed products tailored for families offers a compelling value proposition. Sales teams can leverage this emphasis to partner with premium retailers and specialty shops seeking differentiated, high-quality children's products.

Strong Industry Position Being recognized as a top workplace and participating in collaborative initiatives positions Step2 as a reputable and reliable partner. This enhances its attractiveness to potential B2B partners and distributors aiming to align with established brands in the children's manufacturing sector.