Expansion opportunities Step2 is expanding into outdoor living and contemporary modular designs, creating sales opportunities in new product lines such as outdoor furniture, pool accessories, planters, and home outdoor décor that complement existing durable toy offerings.

Retail and global reach With manufacturing in Ohio and distribution across the U.S., Canada, and 70+ countries, there is potential to partner with retailers and distributors in new regions, leveraging Step2’s established logistics and multi-market presence.

Holiday and seasonal demand Recent launches like Outdoor Holiday Décor and Vero Pool products indicate strong seasonal demand windows; targeting seasonal campaigns and cross-sell opportunities between play products and outdoor décor can boost peak-season sales.

Workforce and partnerships As a recognized best workplace, Step2 can be positioned as a reliable partner for co-branded or exclusive product lines, while addressing any ongoing labor or compliance concerns in outreach by emphasizing stability and ethical practices.

Digital commerce readiness Step2’s tech stack includes payment options (Apple Pay, Google Pay, PayPal, Venmo) and modern analytics tools; this supports direct-to-consumer campaigns and retailer integrations, enabling tailored promotions and data-driven upsell strategies.