Family Led Opportunity Leverage The Stone Shop’s family-owned approach and regional presence in Des Moines and Ankeny to position premium, personalized countertop solutions to homeowners and local builders who value service and craftsmanship over big-box experiences.

Showroom Advantage Capitalize on the in-store showroom experience where customers select sink, faucet, and countertop together. Develop targeted tours or appointment-based visits for lead generation with builders and remodelers seeking turnkey kitchen/bathroom installations.

End-to-End Solution Highlight the integrated install team including licensed plumbing and sourcing of fixtures to upsell bundles (countertop + sink + faucet + plumbing). Outreach to general contractors and remodelers who want a single trusted supplier.

Experience as Differentiator Promote the 80+ years of combined granite and stone expertise to command premium pricing and attract projects from homeowners and builders seeking reliability, project coordination, and quality craftsmanship in Iowa.

Growth Readiness With revenue in the 1M–10M range and a lean 11–50 employee footprint, pursue partnerships with larger tile and countertop distributors, fabricators, and local construction firms to scale orders, expand service areas, and win recurring remodeling contracts.