Local audience reach The Times-Gazette is a long-established local newspaper (founded 1818) with a modest staff (11-50) serving Highland County, Ohio. This presents opportunities to tailor targeted local advertising packages, sponsored content, and community-focused campaigns that leverage their longstanding local presence.

Digital capability Tech stack includes WordPress, Google AdSense, Snowplow, AWS, Shopify, WhatsApp Business, and Imperva, indicating substantial online publishing and e-commerce infrastructure. Sales opportunities exist in expanding digital ad products, data-driven audience insights, and e-commerce enablement for local businesses.

Growth potential Revenue range of $1M–$10M suggests a small-to-midsize operation with room for growth via diversified revenue streams such as digital advertising, sponsored content, events, and enhanced subscriber services integrated with their current platforms.

Leadership changes Recent newsroom leadership promotions and new hires (2017–2018) indicate ongoing organizational evolution. This may signal openness to partnerships around content marketing, custom publishing, and strategic sales presentations aligned with newer editorial directions.

Competitive landscape Similar local papers in the region with comparable staff and revenue levels imply a competitive market for local advertising. Pitch differentiators could include multi-channel packages, data-driven targeting, and cross-publisher collaborations to maximize reach for local advertisers.