Digital Engagement Opportunities The Times-Gazette employs modern digital tools such as Snowplow, MySQL, styled-components, PWA, and Bootstrap, indicating a focus on enhancing their online presence and reader engagement. This presents opportunities for advanced analytics, content management solutions, or digital advertising services to improve audience targeting and revenue streams.
Local Market Focus Located in Hillsboro, Ohio, with a relatively small employee base, the company primarily serves a regional audience. Sales strategies could leverage hyper-local advertising packages or community-centric digital solutions tailored to Highland County’s businesses and residents.
Growth in Editorial Staff Recent hires and promotions of journalists and editors suggest an investment in quality content and journalism. This commitment to local news can be a basis for selling content management services, sponsored content opportunities, or digital subscriptions to bolster revenue.
Moderate Revenue Range With revenues between $1M and $10M, The Times-Gazette is an established regional player, offering opportunities for scalable advertising solutions, sponsorship packages, or technology upgrades to drive growth without large enterprise-level negotiations.
Ownership and Network Connections Owned by Civitas Media, the company benefits from being part of a wider media network, which can facilitate bundled service offerings, shared advertising platforms, or integrated marketing solutions across multiple regional titles to maximize reach and efficiency.