Licensed IP leverage Topps has strong licensing partnerships across major sports and entertainment properties and recently expanded with Fanatics Collectibles, presenting opportunities to cross-sell licensed card programs, memorabilia, and digital collectibles to existing license holders and new properties.

Digital and physical synergy With a diversified portfolio spanning physical trading cards and digital apps (BUNT, KICK, Star Wars Card Trader, Marvel Collect, etc.), there is potential to bundle physical card drops with digital equivalents or app-exclusive incentives to drive cross-channel sales and user engagement.

Growth through exclusives Recent launches such as F1 Turbo Attax, Back-to-Back Gold Logoman cards, chase cards, and Chrome Update series indicate a strategy around limited editions and premium inserts, offering opportunities to target collectors with tiered product launches, early access programs, and reseller partnerships.

Geographic footprint Headquartered in New York with international offices (UK, Germany, Italy, India, Brazil) suggests a global distribution network and regional market requires localized campaigns, import/export strategies, and partnerships with regional retailers and events to expand shelf presence.

Revenue scale and partnerships With annual revenue in the mid-range and a sizable workforce, Topps can target mid-market retailers, hobby shops, and e-commerce platforms for co-branded campaigns, exclusive packs, and limited-time promotions aligned with notable sports leagues and entertainment tie-ins.