Strategic Acquisition The Trottier Insurance Group was acquired by M3 Insurance in 2022, indicating a shift toward consolidation and potential cross-sell opportunities with M3’s broader product lines and client base.

Partnership Potential Existing strategic partnership with M3 Insurance suggests continued collaboration opportunities for joint offerings, risk management services, and expanded distribution channels to penetrate new segments.

Mid Market Focus Revenue in the 25 to 50 million range and a staff size of 11-50 position Trottier as a mid-sized agency, ideal for targeted SMB insurance programs, bundled packages, and scalable tech-enabled service enhancements.

Technology Stack The use of WordPress, CMS and analytics tools (Google Tag Manager, AddThis) alongside caching and developer tech indicates openness to digital marketing optimization, website lead generation, and data-driven client acquisition strategies.

Local Market Presence With a long-standing Kenosha footprint since 1963, there is potential to leverage local relationships for targeted government or small-business programs, community-focused campaigns, and referrals within the Wisconsin property and casualty market.