Digital Literacy The Union has launched Digital Literacy Teams to spread IT fundamentals and practical digital skills, indicating a potential cross-sell for education-focused or skilling campaigns, enterprise software adoption, and training program marketing for clients seeking social impact or workforce development.

Campaign Partnerships Recent collaboration with Scottish Power on a brand campaign demonstrates The Union’s capability to manage large, purpose-driven energy or sustainability campaigns, suggesting opportunities with utilities or ESG-focused brands seeking integrated creative, media, and tech-enabled solutions.

Awards & Prestige Participation and wins at Marketing Star Awards highlight credibility and industry recognition, enabling outreach to mid-market and enterprise brands looking for proven creative partners to bolster market positioning and award-driven campaigns.

Leadership Growth Key leadership additions and board-level promotions, such as the Chief Strategy Officer appointment and client services leadership, indicate a vision-driven agency with strategic capability; this can open conversations around high-level strategic engagements, brand transformation, and data-driven marketing.

Tech Stack Ready A mix of advertising technology and creative tools (Bing Ads, Google Data Studio, Adobe Premiere Pro, Bootstrap, Linux) suggests opportunities to pitch integrated media optimization, data visualization, and agile creative workflows to clients seeking modern, tech-enabled marketing operations.