Social Media Expansion The Daily Mirror recently launched a WhatsApp channel to deliver news, showbiz gossip, TV, sport, and more. This presents an opportunity for social media collaboration and advertising partnerships to reach a wider audience.

Partnerships and Campaigns Mirror's partnerships with companies like Aldi and Cunard Line, along with campaigns like 'The Year of the Shoplifter' and 'Clamp Down on Shoplifting,' open avenues for joint promotions, sponsored content, and exclusive offers for respective customer bases.

Advocacy Driven Marketing The Face Justice campaign by the Daily Mirror showcases a commitment to advocacy-driven content. Brands aligned with social justice causes or looking to promote corporate social responsibility can collaborate on impactful marketing initiatives.

Tech Integration Opportunities With a tech stack including Optimizely, AWS, and iOS, tech companies can explore collaboration opportunities related to optimizing user experience, data analytics, and app development, offering tech solutions and support services to enhance the digital presence of the Daily Mirror.

Revenue Potential Given the Mirror's revenue scale in the billion-dollar range and its strong market presence, there is substantial potential for high-value advertising partnerships, sponsored content collaborations, and tailored subscription offerings to leverage the extensive reader base for revenue generation.