The Variable Employee Directory
Advertising ServicesNorth Carolina, United States51-200 Employees
The Variable is an advertising services agency based in Winston-Salem, North Carolina. It emphasizes an integrated approach that blends brand-building with performance marketing, rather than forcing a choice between the two. Through a mix of business development, strategy, creativity, and media performance, it works with clients to pursue outcomes that span brand and activation, including names like P&G, Nestle, NAPA Auto Parts, Liquid Death, Tesla, and Thorogood. The firm positions itself at the intersection of brand and performance, seeking to make both elements work together rather than trade one for the other. It has earned industry recognition for creativity and innovation, including four-time Ad Age Small Agency of the Year honors and being named among Fast Company's Best Workplaces for Innovators three times. In March 2026, Outdoor Brands, LLC appointed The Variable as Lead Creative Agency for the 2026 season, with Acadia as Lead Media Agency and Gear Communications continuing its public relations partnership.