Insights

Innovative Brand-Performance Integration The Variable uniquely combines brand building and performance marketing, providing clients with integrated strategies that enhance overall marketing effectiveness, presenting opportunities to offer combined agency services or technology solutions that support this dual approach.

Recognition and Awards With multiple accolades including Ad Age Small Agency of the Year and Fast Company's Best Workplaces for Innovators, the company has established a strong reputation for creativity and innovation, opening doors for strategic partnerships, sponsorships, and co-branded initiatives.

Growth and Leadership Recent leadership promotions and a revenue range of 50 to 100 million dollars indicate a company in growth mode, suggesting potential for expansion of service offerings, executive collaborations, and investment in innovative marketing solutions.

Technology Stack Utilizing advanced tools like Tableau, Webflow, and Cloudflare bots, The Variable demonstrates a focus on data-driven and tech-enabled marketing strategies, providing opportunities to offer integrated marketing technology solutions or analytics partnerships to support their data-centric approach.

Sustainable and Influential Practice Being recognized consistently as a top workplace and innovator, the company values innovation and employee engagement, making it a strategic partner for collaborative ventures, thought leadership, and co-innovation projects in marketing technology and creative strategies.

The Variable Tech Stack

The Variable uses 8 technology products and services including Tableau, Cloudflare CDN, Quid, and more. Explore The Variable's tech stack below.

  • Tableau
    Business Intelligence
  • Cloudflare CDN
    Content Delivery Network
  • Quid
    Customer Data Platforms
  • JSON-LD
    Javascript Frameworks
  • yepnope.js
    Javascript Frameworks
  • Swiper
    Javascript Libraries
  • Webflow
    Page Builders
  • Cloudflare Bot Management
    Security

Media & News

The Variable's Email Address Formats

The Variable uses at least 1 format(s):
The Variable Email FormatsExamplePercentage
FLast@thevariable.comJDoe@thevariable.com
50%
FLast@thevariable.comJDoe@thevariable.com
50%

Frequently Asked Questions

Where is The Variable's headquarters located?

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The Variable's main headquarters is located at 450 N Patterson Ave, Suite 600 Winston-Salem, North Carolina 27101, US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is The Variable's phone number?

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You can contact The Variable's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Variable's official website and social media links?

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The Variable's official website is thevariable.com and has social profiles on LinkedIn.

How much revenue does The Variable generate?

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As of October 2025, The Variable's annual revenue is estimated to be $5M.

What is The Variable's SIC code NAICS code?

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The Variable's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does The Variable have currently?

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As of October 2025, The Variable has approximately 67 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer & Partner: C. L.Chief Creative Officer & Partner: M. C.Founder, Executive Board Advisor & Partner: K. V.. Explore The Variable's employee directory with LeadIQ.

What industry does The Variable belong to?

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The Variable operates in the Advertising Services industry.

What technology does The Variable use?

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The Variable's tech stack includes TableauCloudflare CDNQuidJSON-LDyepnope.jsSwiperWebflowCloudflare Bot Management.

What is The Variable's email format?

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The Variable's email format typically follows the pattern of FLast@thevariable.com. Find more The Variable email formats with LeadIQ.

When was The Variable founded?

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The Variable was founded in 2011.
The Variable

The Variable

Advertising ServicesUnited States51-200 Employees

The Different Agency. 

Brand or performance? Creative or conversion? Meaning or measurability? Most agencies make you choose. We don’t.

Why? Because we don’t believe in the false choice that’s holding brands back. The truth? When brand and performance work together, everything works better.
Your creative breaks through. Your spend works harder. Your outcomes compound.

That’s our difference.
We’re the catalyst at the heart of brand and performance.
We don’t trade one good thing for another.
We make them multiply

We firmly believe that the future isn’t inevitable; it’s inventable. And through a mix of Business Development, Strategy, Creativity, and Media Performance, we work to build this future alongside our clients, including the likes of P&G, Nestle, NAPA Auto Parts, Liquid Death, Tesla, and Thorogood, to push boundaries and set new benchmarks. 

Our approach and our dedication to excellence have earned us significant recognition for both creativity and innovation, including being honored as Ad Age Small Agency of the Year four times and being named among Fast Company’s Best Workplaces for Innovators three times.

Section iconCompany Overview

Headquarters
450 N Patterson Ave, Suite 600 Winston-Salem, North Carolina 27101, US
Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    The Variable's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    The Variable's revenue is estimated to be in the range of $50M$100M

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