What is The Variable's NAICS code?

The Variable's NAICS code is 541613 (Marketing Consulting Services).

Insights

Brand and Performance Position The Variable as a hybrid agency that can seamlessly integrate brand storytelling with performance marketing to maximize ROI for clients across CPG, automotive, and tech sectors.

Trusted Clients Leverage existing relationships with big names like P&G, Nestle, Tesla and Gear Communications to approach potential clients in similar sectors, emphasizing proven capabilities in both creative and media optimization.

Growth Momentum Highlight recent win with Outdoor Brands for 2026 to demonstrate ongoing business development momentum and capacity to handle lead creative and media coordination for seasonal or episodic campaigns.

Awards & Innovation Use recognition as Fast Company Best Workplaces for Innovators and Ad Age Small Agency of the Year to build credibility with prospective clients seeking innovative, award-winning partners.

Tech Readiness Emphasize the tech stack including Tableau, HubSpot, Python and Google Workspace to reassure buyers of data-driven creativity, measurable outcomes, and scalable operations.

The Variable Tech Stack

The Variable uses 8 technology products and services including HubSpot Analytics, Adobe Creative Cloud, Cloudflare CDN, and more. Explore The Variable's tech stack below.

HubSpot Analytics

Analytics

Adobe Creative Cloud

Audio, Video, Graphics

Cloudflare CDN

Content Delivery Network

Microsoft PowerPoint

Editors

Microsoft Excel

Editors

JSON-LD

Javascript Frameworks

monday.com

Lead Generation

Python

Programming Languages

The Variable Email Formats	Example	Percentage
FLast@thevariable.com	JDoe@thevariable.com	99%
First@thevariable.com	John@thevariable.com	1%

The Variable Email Formats

Example

Percentage

FLast@thevariable.com

JDoe@thevariable.com

99%

First@thevariable.com

John@thevariable.com

Frequently Asked Questions

What is The Variable's phone number?

You can contact The Variable's main corporate office by phone at

+1-336-721-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Variable's official website and social media links?

The Variable's official website is thevariable.com and has social profiles on LinkedIn.

What is The Variable's SIC code NAICS code?

The Variable's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does The Variable have currently?

As of July 2026, The Variable has approximately 76 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer & Partner: C. L.Partner & Chief Creative Officer: J. C.Vp, Media Strategy: N. R.. Explore The Variable's employee directory with LeadIQ.

What industry does The Variable belong to?

The Variable operates in the Advertising Services industry.

What technology does The Variable use?

The Variable's tech stack includes HubSpot AnalyticsAdobe Creative CloudCloudflare CDNMicrosoft PowerPointMicrosoft ExcelJSON-LDmonday.comPython.

What is The Variable's email format?

The Variable's email format typically follows the pattern of FLast@thevariable.com. Find more The Variable email formats with LeadIQ.

When was The Variable founded?

The Variable was founded in 2011.

The Variable

Q: What is The Variable's official website and social media links?

The Variable's official website is thevariable.com. The Variable has social profiles on LinkedIn.

Q: How many employees does The Variable have currently?

The Variable has approximately 76 employees.

Q: What technology does The Variable use?

The Variable's tech stack includes Swiper, Google Maps, JSON-LD, Smartsheet, Amazon DSP.

Advertising ServicesNorth Carolina, United States51-200 Employees

The Variable is an advertising services agency based in Winston-Salem, North Carolina. It emphasizes an integrated approach that blends brand-building with performance marketing, rather than forcing a choice between the two. Through a mix of business development, strategy, creativity, and media performance, it works with clients to pursue outcomes that span brand and activation, including names like P&G, Nestle, NAPA Auto Parts, Liquid Death, Tesla, and Thorogood.

The firm positions itself at the intersection of brand and performance, seeking to make both elements work together rather than trade one for the other. It has earned industry recognition for creativity and innovation, including four-time Ad Age Small Agency of the Year honors and being named among Fast Company's Best Workplaces for Innovators three times. In March 2026, Outdoor Brands, LLC appointed The Variable as Lead Creative Agency for the 2026 season, with Acadia as Lead Media Agency and Gear Communications continuing its public relations partnership.

Insights

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The Variable Tech Stack

Media & News

The Variable signs new client Outdoor Brands, LLC.

The Variable recognized as one of Fast Company’s Best Workplaces for Innovators on Jan 1st '22.

The Variable promotes David Mullen to chief financial officer.

The Variable promotes Courtney Lewis to Director of Business Leadership.

The Variable recognized as Forbes America's Best Startups, Fast Company 100 Best Workplaces for Innovators Winner on Jan 1st '21.

The Variable recognized as Small Agency of the Year on Jul 19th '18.

The Variable's Email Address Formats