Acquisition Growth The Variable is expanding its capabilities through recent acquisitions such as CarsonDoyle, signaling a willingness to scale and diversify service offerings. This presents opportunities to cross-sell integrated marketing, Gen Z-focused creative, and complementary agency services to an expanded client base.

New Business Wins Recent client wins include Outdoor Brands, LLC for 2026 with lead creative and media roles. This indicates the agency’s capacity to handle multi-faceted campaigns and may open doors to mid-market brands seeking integrated creative and media leadership.

Innovative Credentials Consistent recognition as a Fast Company Best Workplace for Innovators and multiple Small Agency of the Year awards suggest a strong culture of creativity and execution. Use these differentiators to engage potential clients seeking innovative, award-winning partners.

Tech-Driven A tech stack spanning Hotjar, Microsoft Clarity, Tableau, StackAdapt, and HubSpot Analytics indicates data-driven, performance-focused marketing capabilities. This can be leveraged to target brands with growth goals and a need for measurable experimentation and attribution.

Mid-Mized Growth With revenue in the $50M-$100M range and 51-200 employees, The Variable sits in a mid-market positioning ideal for scaling engagements across creative, growth marketing, and media services. Position as a scalable partner for mid-sized brands seeking integrated agency support.