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Insights

Prominent Recognition The Variable has been consistently recognized for creativity and innovation, including awards such as Ad Age Small Agency of the Year and placement on Fast Company's Best Workplaces for Innovators list multiple times. Leveraging these accolades can serve as a strong selling point to showcase the agency's expertise and credibility to potential clients.

Key Leadership Promotions Recent promotions within The Variable's leadership team, such as David Mullen being appointed as Chief Financial Officer and Courtney Lewis as Director of Business Leadership, signify organizational growth and evolution. These strategic appointments can be highlighted in sales pitches to demonstrate the agency's commitment to nurturing talent and fostering leadership, which can be appealing to clients seeking a forward-thinking and innovative partner.

Repeat Recognition Being consistently recognized as one of Fast Company's Best Workplaces for Innovators reflects The Variable's commitment to fostering a culture of creativity and forward-looking practices. This repeated recognition not only solidifies the agency's reputation but also serves as a strong differentiator in a competitive industry landscape, offering a compelling angle for sales conversations with organizations valuing innovation and workplace culture.

Industry Partnerships Collaborations with industry giants like P&G, Nestle, NAPA Auto Parts, BASF, Novo, and Genie position The Variable as a trusted partner capable of delivering impactful results for renowned brands. Highlighting these partnerships in sales discussions can instill confidence in potential clients regarding the agency's ability to work with diverse clients and industries, potentially opening doors to new business opportunities.

Strategic Expansion The Variable's expansion beyond traditional advertising services into innovation consultancy underscores its adaptability and forward-thinking approach to meet evolving client needs. This diversified service offering can be highlighted in sales pitches to showcase the agency's versatility in providing comprehensive solutions that align with clients' strategic goals, presenting an opportunity to tap into new markets and industries.

Similar companies to The Variable

The Variable Tech Stack

The Variable uses 8 technology products and services including Hotjar, Google Hosted Libraries, MySQL, and more. Explore The Variable's tech stack below.

  • Hotjar
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • MySQL
    Database
  • Modernizr
    Javascript Libraries
  • Open Graph
    Miscellaneous
  • Webflow
    Page Builders
  • Amazon Web Services
    Platform As A Service
  • Cloudflare Bot Management
    Security

Media & News

The Variable's Email Address Formats

The Variable uses at least 1 format(s):
The Variable Email FormatsExamplePercentage
FLast@thevariable.comJDoe@thevariable.com
50%
FLast@thevariable.comJDoe@thevariable.com
50%

Frequently Asked Questions

Where is The Variable's headquarters located?

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The Variable's main headquarters is located at 450 N Patterson Ave Suite 600 Winston-Salem, North Carolina 27101 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is The Variable's phone number?

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You can contact The Variable's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Variable's official website and social media links?

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The Variable's official website is thevariable.com and has social profiles on LinkedIn.

How much revenue does The Variable generate?

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As of September 2024, The Variable's annual revenue reached $3.8M.

What is The Variable's SIC code NAICS code?

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The Variable's SIC code is 7311 - Advertising Agencies NAICS code is 812990 - All Other Personal Services.

How many employees does The Variable have currently?

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As of September 2024, The Variable has approximately 64 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Client Officer: C. M.Chief Marketing Officer: C. L.President And Partner: J. H.. Explore The Variable's employee directory with LeadIQ.

What industry does The Variable belong to?

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The Variable operates in the Advertising Services industry.

What technology does The Variable use?

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The Variable's tech stack includes HotjarGoogle Hosted LibrariesMySQLModernizrOpen GraphWebflowAmazon Web ServicesCloudflare Bot Management.

What is The Variable's email format?

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The Variable's email format typically follows the pattern of . Find more The Variable email formats with LeadIQ.

When was The Variable founded?

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The Variable was founded in 2011.
The Variable

The Variable

Advertising ServicesNorth Carolina, United States51-200 Employees

We are The Different Agency. 

Today's consumers are overwhelmed and indifferent. Companies that understand this don't waste their time communicating their sameness. They speak different. Successful companies find or create their differentiated right to win, and they amplify it. The data shows that differentiated companies are four times more likely to grow. And the new definition of insanity has become doing the same thing that everyone else is doing and expecting to gain share.

Being different, contrary to the opinion of some, is the least risky thing a business can do. As Jeff Bezos said in his very last letter to shareholders, “Differentiation is survival.”

We firmly believe that the future isn’t inevitable; it’s inventable. And through a mix of Business Development, Strategy, Creativity, and Data, we work to build this future alongside our clients, including the likes of P&G, Nestle, NAPA Auto Parts, BASF, Novo, and Genie, to push boundaries and set new benchmarks. 

Our  approach and our dedication to excellence have earned us significant recognition for both creativity and innovation, including being honored as Ad Age Small Agency of the Year four times and being named among Fast Company’s Best Workplaces for Innovators three times. 

Section iconCompany Overview

Headquarters
450 N Patterson Ave Suite 600 Winston-Salem, North Carolina 27101 US
Phone number
SIC Code
7311 - Advertising Agencies
NAICS Code
812990 - All Other Personal Services
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $10M

    The Variable's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    The Variable's revenue is in the range of $10M

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