Luxury Market Position The Westin Lake Las Vegas Resort & Spa positions itself as a premium full-service resort with Four Diamond status, targeting affluent travelers seeking luxury accommodations and high-end amenities.

MICE and Event Focus With over 90,000 square feet of flexible meeting and event space, the property is well-positioned to attract corporate clients for meetings, conferences, and special events, creating opportunities for tailored event services and hospitality solutions.

Family and Leisure Appeal The resort’s amenities, including private beaches, water sports, pools, and family-friendly dining, appeal to leisure travelers and families, opening avenues for leisure package upgrades and experiential sales.

Technology Engagement The use of advanced digital tools such as Google Tag Manager and social media platforms indicates an active online presence, which can be leveraged for targeted marketing, digital advertising, and customer engagement solutions.

High-End Competitors Competing with large luxury resorts like The Cosmopolitan and Wynn Las Vegas, there is potential for premium service collaborations, exclusive partnerships, and differentiation strategies that appeal to high-net-worth individuals and corporate clients.