Premium Leisure Target luxury hospitality partners and high-end brands for exclusive amenities, events, or co-branded experiences leveraging the resort’s top-tier golf, spa, and dining offerings to drive upsell and cross-sell opportunities.

Event & Meetings Capitalize on 100,000 square feet of renovated event space to upsell corporate retreats, weddings, and incentive programs by offering tailored AV, catering, and team-building packages to local businesses and associations.

Wellness & Fitness Leverage WestinWORKOUT and spa assets to pitch wellness packages, corporate wellness programs, and destination fitness retreats to nearby companies and groups seeking curated experiences.

Digital & Outreach Utilize existing tech stack and social channels to run targeted campaigns for experiential packages, loyalty offers, and seasonal promotions aimed at both leisure travelers and event planners.

Sustainability & Brand Highlight sustainability and desert-destination branding in outreach to eco-conscious travelers and corporate organizers, proposing green meetings options and community initiatives to differentiate from competitors.