Event Space Advantage Leverage the resort's large, renovated event space to win corporate retreats, conferences, and weddings; offer bundled packages that mix meeting space with golf, spa, and dining experiences and coordinate with planners for on-site activities.

Golf Tourism Focus Capitalize on the Pete Dye championship course and resort setting to attract golf groups and incentive travel; create exclusive golf vacation packages with lessons, tournaments, and brand sponsorships.

Wellness and Pets Highlight wellness amenities and pet friendly programming to attract families and wellness seekers; develop pet friendly packages, partnerships with pet brands, and spa plus fitness retreats.

Digital Selling Tools Leverage the existing tech stack to optimize direct bookings and sales cycles; implement targeted social campaigns, streamlined contract work with e-signatures, and data-driven upsell opportunities for meetings, weddings and golf.

Luxury Destination Partnerships Position the property as a premium destination for weddings, corporate retreats and brand collaborations in Palm Springs; emphasize 100,000 square feet of event space, on-site experiences, and high-margin ancillary offerings to attract luxury planners and sponsors.