SAP integration focus Theobald Software specializes in seamless SAP integration and SAP-certified technology, offering opportunities to upsell to customers seeking to unlock SAP data value across cloud platforms, BI tools, databases, and data warehouses.

Expansion and presence Active international growth with offices in Asia and a recent emphasis on Asia demand presents a sales opening to partners and enterprises in the APAC region seeking SAP data connectivity and cross-system integration.

Strategic partnerships Strong ecosystem with collaborations with SAP and ISV/OEM partners like Snowflake, AWS, Alteryx, UiPath, and Board signals potential for co-sell opportunities and bundled solutions targeting data warehousing, analytics, and automation use cases.

Customer scale and ROI Serving 1,700 active customers across sectors with a scalable integration platform suggests cross-selling to current SAP users and expanding into mid-market segments that require efficient data integration and ROI from SAP investments.

Sustainability and governance Ethics Council and values-driven culture create a differentiator for selling to organizations prioritizing responsible business practices, employee engagement, and long-term partnerships, aligning with corporate social responsibility requirements.