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Insights

Niche legal focus The company specializes in product design and development for the legal industry, indicating a highly domain-specific offering ripe for cross-sell to law firms and legal tech startups seeking industry-aligned UX and tooling.

Studio expansion Recent launch of the T&P Studio business unit suggests a formalized growth trajectory and potential for retainer relationships, larger engagements, or extended service lines beyond bespoke projects.

Tech stack leverage Use of cloud services (AWS), CMS/website tooling (WordPress, Webflow), analytics (HubSpot), and delivery platforms implies opportunities to upsell integrated hosting, analytics, marketing automation, or performance optimization services to existing clients.

Early-stage scale Revenue is modest but growing with a recent partner-driven project history; potential buyers could target this firm for scalable design and development accelerators, offboarding patterns, or advisory engagements as they scale.

Strategic partnerships Past collaborations with organizations like LIFT Wisconsin indicate receptiveness to partnerships that enhance usability and accessibility; there is room to propose joint go-to-market initiatives and co-branded solutions for the legal sector.

Similar companies to Theory and Principle

Theory and Principle Tech Stack

Theory and Principle uses 8 technology products and services including HubSpot Analytics, Amazon Web Services, cdnjs, and more. Explore Theory and Principle's tech stack below.

Theory and Principle's Email Address Formats

Theory and Principle uses at least 1 email format:
Theory and Principle Email FormatsExamplePercentage
First@theoryandprinciple.comJohn@theoryandprinciple.com
100%

Frequently Asked Questions

What is Theory and Principle's phone number?

Minus sign iconPlus sign icon You can contact Theory and Principle's main corporate office by phone at
+1-207-619-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Theory and Principle's official website and social media links?

Minus sign iconPlus sign iconTheory and Principle's official website is theoryandprinciple.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Theory and Principle generate?

Minus sign iconPlus sign icon As of September 2026, Theory and Principle's annual revenue is estimated to be $1M - $10M.

What is Theory and Principle's NAICS code?

Minus sign iconPlus sign iconTheory and Principle's NAICS code is 5112 - Software Publishers.

How many employees does Theory and Principle have currently?

Minus sign iconPlus sign iconAs of September 2026, Theory and Principle has approximately 1 employees across 1 continents, including North America. Key team members include Senior Full Stack Developer: C. C., Ux/Ui Designer: C. M. and Full Stack Developer: Z. M. Explore Theory and Principle's employee directory with LeadIQ.

What industry does Theory and Principle belong to?

Minus sign iconPlus sign iconTheory and Principle operates in the Software Development industry.

What technology does Theory and Principle use?

Minus sign iconPlus sign iconTheory and Principle's tech stack includes HubSpot Analytics, Amazon Web Services, cdnjs, WordPress, Google Workspace, Mailchimp, CloudFlareJS and Webflow.

What is Theory and Principle's email format?

Minus sign iconPlus sign iconTheory and Principle's email format typically follows the pattern of First@theoryandprinciple.com. Find more Theory and Principle email formats with LeadIQ.

How much funding has Theory and Principle raised to date?

Minus sign iconPlus sign icon As of September 2026, Theory and Principle has raised $5K in funding. The last funding round occurred on May 10, 2018 for $5K.

When was Theory and Principle founded?

Minus sign iconPlus sign iconTheory and Principle was founded in 2018.
Theory and Principle logo

Theory and Principle

Software DevelopmentMaine, United States0-1 Employees

Theory and Principle is a small software design and development firm based in Portland, Maine, that specializes in serving the legal sector. It offers bespoke product design and development services for law-related applications, helping clients translate legal workflow needs into usable software. In January 2023 the company launched a new business unit, T&P Studio, expanding its service scope. The firm has interacted with clients on digital product projects, including landing page design and improvements to content usability, as demonstrated by a collaboration with LIFT Wisconsin.

Section iconCompany Overview

Phone number
+1-207-619-****
Website
theoryandprinciple.com
NAICS Code
5112 - Software Publishers
Founded
2018
Employees
0-1

Section iconMedia & News

Section iconFunding & Financials

  • $5K

    Theory and Principle has raised a total of $5K of funding over 1 rounds. Their latest funding round was raised on May 10, 2018 in the amount of $5K as a Grant.

  • $1M - $10M

    Theory and Principle's revenue is estimated to be in the range of $1M - $10M

Company Leadership

  • Senior Full Stack Developer at Theory and Principle
    C. C.
    Senior Full Stack Developer
    Mobile Phone
  • Ux/Ui Designer at Theory and Principle
    C. M.
    Ux/Ui Designer
    Mobile Phone
  • Full Stack Developer at Theory and Principle
    Z. M.
    Full Stack Developer
    Mobile Phone
  • Co-Pilot at Theory and Principle
    A. W.
    Co-Pilot
    Mobile Phone
  • Qa Engineer at Theory and Principle
    J. S.
    Qa Engineer
    Mobile Phone

Employee Directory

  • Employee at Theory and Principle
    J. H.
    Mobile Phone

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