Insights

Global Presence Expansion With over 221 freestanding stores worldwide and a strong omnichannel presence launched in 2010, Theory offers ample opportunities for partnership expansion through new retail outlets or digital collaborations in key international markets.

Luxury-Accessible Positioning Theory's unique balance of luxury with accessibility attracts a broad customer base seeking elevated essentials, presenting opportunities to develop exclusive collections, premium collaborations, or targeted marketing campaigns to enhance brand loyalty and increase sales.

Digital Growth Potential Recent digital campaign launches and partnerships demonstrate a focus on digital innovation; there is scope to further develop e-commerce capabilities, enhance online customer experience, and create tailored digital marketing initiatives.

Strategic Collaborations Theory's collaborations and limited-edition releases, such as with prinkshop, highlight potential for future brand partnerships and capsule collections that can generate buzz and drive sales across diverse customer segments.

Leadership and Innovation With recent hires of key creative and executive leaders, Theory shows a commitment to innovation and strategic growth, making it receptive to new business proposals that align with its evolving brand vision and expansion goals.

Theory Tech Stack

Theory uses 8 technology products and services including AudioEye, Akamai, Apple Sign-in, and more. Explore Theory's tech stack below.

  • AudioEye
    Accessibility
  • Akamai
    Content Delivery Network
  • Apple Sign-in
    Identity Verification
  • Lightbox
    Javascript Libraries
  • Envoy
    Load Balancers
  • UPS
    Logistics
  • HSTS
    Security
  • Facebook
    Widgets

Theory's Email Address Formats

Theory uses at least 1 format(s):
Theory Email FormatsExamplePercentage
First.Last@theory.comJohn.Doe@theory.com
57%
FirstL@theory.comJohnD@theory.com
32%
FirstLast@theory.comJohnDoe@theory.com
9%
FirLast@theory.comJohDoe@theory.com
2%

Frequently Asked Questions

What is Theory's phone number?

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You can contact Theory's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Theory's stock symbol?

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Theory is a publicly traded company; the company's stock symbol is ATHYQ.

What is Theory's official website and social media links?

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Theory's official website is theory.com and has social profiles on LinkedIn.

How much revenue does Theory generate?

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As of December 2025, Theory's annual revenue is estimated to be $597M.

What is Theory's SIC code NAICS code?

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Theory's SIC code is 2337 - Women's, Misses', and Juniors' Suits, Skirts, and Coats NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Theory have currently?

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As of December 2025, Theory has approximately 991 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Ceo Europe: E. S.Chief Executive Officer: A. C.Chief Executive Officer: D. T.. Explore Theory's employee directory with LeadIQ.

What industry does Theory belong to?

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Theory operates in the Retail Apparel and Fashion industry.

What technology does Theory use?

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Theory's tech stack includes AudioEyeAkamaiApple Sign-inLightboxEnvoyUPSHSTSFacebook.

What is Theory's email format?

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Theory's email format typically follows the pattern of First.Last@theory.com. Find more Theory email formats with LeadIQ.

When was Theory founded?

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Theory was founded in 1997.

Theory

Retail Apparel and FashionNew York, United States501-1000 Employees

Theory: Defining the New Modern

Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials.

The Fast Retailing acquisition of Theory in 2004 spurred global expansion of the brand; today, Theory operates 221 freestanding stores worldwide. The launch of e-commerce in 2010 and collaborative relationships with department and specialty stores continue to position Theory as a continually expanding international omnichannel phenomenon.

A leader in Fast Retailing Group's dossier, Theory balances luxury with accessibility in collections with integrity known for their precisely tailored silhouettes and exceptional fabrics.

Theory is an equal opportunity employer and does not discriminate in regards to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.

Section iconCompany Overview

Phone number
Website
theory.com
SIC Code
2337 - Women's, Misses', and Juniors' Suits, Skirts, and Coats
Stock Symbol
ATHYQ
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1997
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Theory's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Theory's revenue is estimated to be in the range of $1B$10B

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