Security and centralization Highlight ThinManager’s centralized content delivery and authentication model that never stores content on end devices, offering a strong pitch to facilities seeking secure, removable, and quickly recoverable endpoints with reduced downtime.

Fast recovery advantage Emphasize the ability to replace ThinManager-managed terminals in under two minutes to minimize unplanned downtime, targeting operations with high downtime costs and regulatory environments demanding uptime.

Industry pedigree Position as a Rockwell Automation technology with deep integration potential into existing industrial ecosystems (HMI, MES, CMMS), appealing to plants already using Rockwell components seeking a vetted, compatible thin client strategy.

Licensing flexibility Leverage the V-Flex licensing model introduced to customers who require scalable, non-static licensing, addressing growth, pilot programs, or multi-site deployments with evolving needs.

Biometric and mobility potential Capitalize on ongoing biometric-enabled wearable authentication initiatives and mobile/locations-based content delivery to target customers pursuing advanced security, workforce fatigue reduction, and remote or field operations.