Local SMB Growth Opportunity to expand Thorn's service offerings to small and growing businesses in the New England region, leveraging their compact team size to deliver personalized HR solutions quickly and with a high touch approach.

Digital Marketing Modernization Their Wix eCommerce and PHP stack suggests room for modernization, CRM integration, and improved lead capture to boost client acquisition and enable cross selling.

Security and Compliance Their emphasis on security practices like HSTS can be leveraged to position Thorn as a trusted provider for clients in regulated industries, opening doors for secure HR software and data protection services.

Tech Stack Synergy Position Thorn as a partner to provide compatible HR tech integrations and managed services that align with their current stack, reducing IT burden for clients and speeding onboarding.

Growth Upsell With a lean team and growth potential, there is an opportunity to upsell scalable solutions such as payroll, benefits administration, applicant tracking, and performance analytics to Thorn's existing client base.