Strategic partnerships Thorn Pest Solutions has a long-standing partnership with the University of Utah spanning over 13 years, indicating openness to collaborations with large institutions. Leverage this credibility to approach other universities, hospitals, and corporate facilities that value scientific pest management and long-term service commitments.

Mid-market growth With 11-50 employees and annual revenue in the 25 to 50 million range, Thorn is positioned between small regional players and national franchises. Target mid-market commercial clients in sectors such as food service, hospitality, and manufacturing that require scalable, science-driven pest management programs.

Science-led value Brand messaging emphasizes pest management as a science with transparent reporting and measurable outcomes. Sell value-add services such as data-driven dashboards, KPI-based reporting, and proactive infestations forecasting to facilities teams seeking accountability and documentation.

Education and training Commitment to continued education presents an opportunity to offer advanced training partnerships, certification programs, or technology-enabled performance audits for client staff, creating additional revenue streams and stronger client lock-in.

Tech-enabled service Current tech stack includes communication and analytics tools plus LiveChat for client engagement. Propose expanding digital pest management solutions, remote monitoring, client portals for real-time updates, and integration with customers' facilities management systems to enhance service adoption.