Premium Furniture Focus Thos. Baker specializes in premium furniture and home furnishing accessories, catering to inspired coastal casual living. This focus on quality and uniqueness can be leveraged as a selling point to attract customers looking for high-end and distinctive products.

Trade Partner Program Enhancement The company has recently upgraded and relaunched its trade partner program, offering dedicated account representatives, white glove shipping options, and competitive discounts. This enhancement presents an opportunity for sales development representatives to reach out to trade professionals and promote the benefits of partnering with Thos. Baker.

Market Presence in Fine Homes and Resorts Thos. Baker's collections are featured in over 25,000 of the nation's finest homes and resorts, indicating a strong market presence in upscale locations. This established presence can serve as a talking point for sales professionals targeting similar high-end residential and hospitality establishments.

Tech-Powered Sales Approach The company utilizes a range of technology tools such as GoDaddy Website Builder, Backbone.js, and Tawk.to for its online operations. Sales development representatives can highlight Thos. Baker's tech-savvy approach as a sign of modernity and efficiency, appealing to customers who value seamless digital experiences.

Competitive Analysis with Similar Companies By comparing employee and revenue figures with similar companies like Pottery Barn and West Elm, sales professionals can position Thos. Baker's offerings as on par with industry giants. This competitive analysis can help in showcasing the company's strengths and unique selling points to potential clients.