Growing Industry Presence Threshold Enterprises has experienced notable growth, increasing its headcount by 65 in 2018, reflecting expanding demand for dietary supplements and health care products within the natural foods and wellness sectors.

Strong Distribution Partnerships Recent collaboration with Trident Brands to distribute Brain Armor® indicates opportunities for expanding product lines and entering new markets through established distribution channels.

Product Line Expansion As the parent company of brands like Source Naturals® and Planetary Herbals®, Threshold is well-positioned to introduce innovative wellness formulations, appealing to health retailers and practitioners seeking diverse supplement options.

Technological Engagement Utilization of advanced tech platforms like Microsoft Dynamics NAV and SAP indicates operational efficiency, enabling tailored sales strategies and improved customer relationship management for potential partners.

Market Opportunity Alignment With revenue estimates between 100M and 250M and a focus on natural health products, there is significant potential to target mid-sized health stores, wellness clinics, and health-conscious consumers seeking high-quality dietary supplements.