thrv.com

Business Consulting and ServicesUnited States11-50 Employees

thrv (pronounced "thrive") is an Independent Sponsor making investments in private technology companies. We create equity value for portfolio companies through product innovation using our proprietary Jobs-to-be-Done (JTBD) method and patented software.

Your customers aren't buying your products; they are hiring them to get a job done. This is the foundational Jobs-to-be-Done insight popularized by Harvard Business School's Clay Christensen.

We use your customer's job-to-be-done to identify unmet needs, analyze your competition, optimize your marketing messages, and improve your lead scoring for your existing product. And we develop a growth strategy for your roadmap and new product development that will accelerate your growth and create equity value faster and with less risk.

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