Boutique scale Small team with deep industry experience presents a high-touch, flexible service model ideal for mid-market hotels seeking customized revenue, sales, F&B and finance optimization without unnecessary add-ons.

Revenue focus Current revenue range of one to ten million positions Thurman as a target for mid-sized properties seeking profitability improvements; cross-sell opportunities across revenue, sales, and finance packages within hotel departments.

Tech enablement Utilizes modern tech stack (Google Cloud, MySQL, Sentry, JSON-LD, module federation) which can be highlighted to prospects as a capability for data-driven insights, performance tracking, and scalable advisory services.

Tailored programs Customizable service offerings promise budget-aligned solutions, enabling sales conversations around ROI-focused engagements for properties that want to avoid paying for unused services.

Industry positioning Competitive set includes large global firms; position Thurman as a specialized, cost-effective alternative for hospitality operators seeking personalized engagement and faster time-to-value.