Targeted Growth Small hospitality consultants with revenue between one and ten million and a focus on growth management present an opportunity to upsell full-suite revenue, sales, F&B, and finance packages tailored to mid-sized hotels.

Strategic Partnerships As a boutique firm with 2-10 employees, there is potential to partner with larger hospitality platforms or property management groups seeking specialized, cost-effective consulting services to augment their offerings without expanding headcount.

Digital Enablement Existing tech stack including Wix, WordPress, Google Cloud, and analytics tools suggests opportunities to upsell digital transformation services such as enhanced website performance, booking integrations, and data-driven revenue management.

Competitive Positioning Position Thurman as a high-touch, customizable alternative to large firms by emphasizing budget-aligned, need-based service tailoring to avoid paying for unnecessary services—a compelling value proposition for cost-conscious hoteliers.

Revenue Expansion With a stated revenue range of 1M–10M, there is room to propose scalable service packages and performance-based engagements aimed at driving measurable increases in occupancy, revenue per available room, and ancillary revenue streams.