Cost Savings Position Tidal Commerce as a cost-reduction partner for merchants by highlighting proven savings of over 30% on credit card processing fees, which can improve merchant margins and enable reinvestment in growth initiatives.

SMB Growth Focus Target small to mid-sized businesses seeking scalable, affordable payment solutions. Emphasize Waves POS and Smart Terminal capabilities that offer a modern, compact, and cost-efficient checkout experience tailored for growing merchants.

Alt Tech Stack Leverage Tidal’s compatibility with a wide range of hardware, software, and ecommerce systems to upsell to merchants with diverse tech ecosystems, including those already using QuickBooks via QBEzPay integrations.

Analytics & Security Highlight the sales analytics, online reporting, built-in fraud protection, and chargeback assistance as value-added services that help merchants monitor performance, reduce risk, and improve cash flow.

Customer Signals Capitalize on recent strategic moves and partnerships, such as Waves POS launch and key leadership hires, to approach merchants in industries connected to those initiatives (e.g., retail, dermatology practices) with tailored onboarding and multi-year merchant service partnerships.