Independent Leader As a large independent tire dealer within the Monro, Inc. family with 1,250+ stores, Tire Choice has scale, buying power, and cross-brand service capabilities that can be leveraged to upsell fleet tire programs, maintenance packages, and cross-sell services to existing customers and neighboring Monro locations.

Comprehensive Care Focus on full vehicle care beyond tires—scheduled maintenance, repairs, and tire fittings—which provides an opportunity to introduce bundled service offers, maintenance alerts, and recurring revenue through preventive maintenance plans.

Guarantee Trust The 30-day ride and price guarantee can be positioned in sales discussions as a differentiator to reduce purchase risk, promote higher-ticket tire replacements, and convert first-time customers into repeat buyers through confidence in value and service quality.

Tech Enablement Utilize the existing tech stack (AdRoll, The Trade Desk, Microsoft Clarity, AWS, WordPress, Simpli.fi, KnowBe4) to optimize performance marketing, retargeting, and analytics for tire campaigns, enabling precise, data-driven outreach to vehicle owners and fleet managers.

Growth & Market Revenue in the mid-range and regional presence suggest opportunities to target mid-market fleets, commercial customers, and multi-location service needs with scalable tire programs, installation services, and nationwide maintenance schedules to capitalize on Monro’s nationwide footprint.