Multi‑state Reach Tire-Rama operates 45 locations across Montana, Wyoming, Idaho and Washington with a broad weekly distribution network that extends into adjoining states and Canada, presenting sales opportunities for regional tire brands, cross-border promotions, and service packages that leverage their scalable footprint.

Independent Dealer Strength As a premier independent tire dealer with a history dating back to 1977 and a focus on hometown service, Tire-Rama offers a stable platform for upsell of tires, wheels, and automotive services to a loyal customer base in mid-sized markets.

Growth and Services With a full menu of tires, automotive accessories, and services, there are opportunities to expand after-sales revenue through bundled maintenance programs, loyalty initiatives, and promotions that emphasize value and convenience for steady repeat business.

Technology and Attribution Existing tech stack includes Google Ads, conversion tracking, New Relic and analytics tools, enabling data-driven campaigns, remarketing, and measurement to optimize dealership promotions, local SEO, and digital lead capture.

Revenue Scale Current revenue range of 25 to 50 million with 51–200 employees indicates potential for mid-market partnerships, co-branded campaigns with tire brands, and scalable B2B programs to expand product mix and service revenue across their four-state footprint.