Strong Customer Satisfaction Tires Plus has been recognized as the top provider in customer satisfaction for aftermarket tire replacement and related services, indicating a loyal customer base and reputation for quality service that can be leveraged for upselling premium products or extended warranties.

Scaling Nationwide With over 500 locations across 22 states and a workforce of up to 5,000 employees, the company's broad geographic presence presents significant opportunities for regional marketing campaigns, service expansion, and targeted promotions tailored to local market trends.

Recognition & Credibility Consistent industry awards for service excellence and customer satisfaction position Tires Plus as a trusted brand, making it a potential partner for co-marketing initiatives, joint promotions, or technology integrations aimed at boosting customer engagement.

Technology Engagement Utilizing diverse digital marketing tools like Facebook Pixel, AdRoll, and Google Tag Manager indicates a strong focus on digital channels, offering avenues for introducing innovative online service booking systems, loyalty platforms, or data-driven personalization strategies to increase sales.

Market Opportunity Operating in the competitive automotive aftermarket with revenue in the hundreds of millions, Tires Plus offers a substantial platform for accessory sales, maintenance packages, and new automotive technologies, especially as industry trends shift toward vehicle connectivity and electric vehicles.