Target Market Expansion TJ SWIM's focus on sizing extension with the new S+ range indicates a growing commitment to serving diverse body types, presenting an opportunity to offer specialized sizing and fitting services or products to enhance customer satisfaction.

Emerging Brand Potential With a revenue under 1 million and a boutique-sized team, TJ SWIM is positioned as a growing brand, ideal for collaborations, wholesale expansion, or premium accessory partnerships to boost sales and brand visibility.

Technology Adoption Utilizing tools like Google Analytics, Klaviyo, and Hotjar suggests the company invests in understanding customer behavior online, creating opportunities to tailor digital marketing strategies and increase direct-to-consumer conversions.

Sustainability & Quality Handmade designs using premium fabrics indicate a focus on quality and craftsmanship, which can be leveraged in marketing to attract customers seeking sustainable, ethically-made swimwear and premium positioning.

Competitive Landscape Given similarities with mid-sized competitors like Frankies Bikinis and Montce Swim, TJ SWIM can explore niche marketing or unique design collaborations to differentiate itself and capture greater market share in the competitive swimwear industry.