Enterprise search pivot Focus on expanding from open source migration to end-to-end enterprise search architecture offerings, targeting clients with large content workloads (news, publishing, education) that need scalable Solr/Elasticsearch deployments.

Niche industry fit Leverage experience with content-rich websites and information portals to win opportunities in media, education, life sciences, and web directories where robust search UX and indexing are critical.

Strategic partnerships Capitalise on past alliances with Lucid Imagination and Lucidworks to co-sell or partner on large projects, using these relationships to access joint go-to-market opportunities and joint client references.

Small team agility Highlight the lean team advantage for fast delivery, cost efficiency, and bespoke search solutions for small to mid-sized enterprises that require expert architects without large deployment timelines.

Portfolio expansion Promote success in alpha museum search applications and open-source migration projects to target museums, cultural institutions, and other content repositories seeking specialized search interfaces and scalable indexing.