Acquisition Impact Recent acquisition of Tobey & Merrill by Davis & Towle Insurance Group suggests organizational changes, potential product cross-sell opportunities, and access to expanded carrier networks that can enhance client coverage options for existing Tobey & Merrill customers.

Retirement Transition With the retirement of long-time leader Dean Merrill, there is an openness in the market for continuity planning, advisory services, and succession-aligned insurance solutions that can be positioned to both clients and staff during the transition.

Local Expertise As a locally owned, family-run firm with a Hampton, NH presence and Community awards history, there is a strong opportunity to upsell community-focused homeowner, auto, and small-business packages to neighbors and local businesses that value trusted advisors.

Growth Potential Revenue in the mid-range tens of millions and a mid-sized employee base indicate room to expand personal lines and small business risks, leveraging multi-carrier access and specialty markets to win mid-market accounts.

Digital & Tech Current tech stack and online presence provide a foundation to offer digital quoting, enhanced policy management, and data-driven risk insights to improve conversion, retention, and cross-sell campaigns for Auto, Home, Business, and Life.