Local Market Focus Small wholesale builder materials supplier based in Grand Rapids with a tight regional footprint; target local contractors, remodelers, and independent tradespeople with tailored delivery and inventory options.

Growth Potential Revenue is modest with a lean team, presenting upside through upselling higher-margin products, bundled kits, and services like delivery, takeoffs, and job-site support to growing local builders.

Digital Capabilities Web security and performance tech stack (Cloudflare, HTTP/3) enables a modern online presence; opportunity to enhance digital marketing, online catalog, and B2B ordering to capture contractor inquiries.

Competitive Niche Position as a nimble, customer-focused alternative to large wholesalers by leveraging local inventory, personalized service, and faster delivery to win local bids and repeat business.

Partnership Prospects Consider partnerships with larger wholesalers or manufacturers for inventory programs, vendor-managed stock, or exclusive SKUs to broaden product access and stabilize cash flow in a small business.